Stifel Financial Corp. (the "Company") recently participated in a survey conducted by the publication On Wall Street and, in doing so, provided previously undisclosed financial information about the Company, which will be included in the July 2012 issue. The Company is filing this report to provide certain financial information about its primary broker-dealer subsidiary, Stifel, Nicolaus & Company, Incorporated ("Stifel Nicolaus"), to conform to the intention of the On Wall Street article and to accurately reflect the separate results of Stifel Nicolaus.

The financial information of Stifel Nicolaus provided below has not been made publically available and therefore, this report serves to make this financial information available to those who do not have access to the information included in the July 2012 issue of On Wall Street.

000s)                        2011        2010      % Change

Total revenues             1,262,301   1,264,477    (0.172%)
Fee revenues                 199,445     172,717     15.475%
Commission revenues          840,354     841,720    (0.162%)
Other revenues               222,502     250,040   (11.013%)
Total number of advisors       1,833       1,775      3.268%

The information furnished pursuant to Item 7.01 shall not be deemed "filed" for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.