On May 10, 2012, the independent members of the Board of Directors of dELiA*s, Inc. (the "Company") approved the Company's 2012 Management Incentive Plan (the "Plan"), which establishes a bonus pool for the payment of cash bonus awards, based upon the achievement of specified Earnings Before Interest, Taxes, Depreciation and Amortization, or EBITDA levels, calculated as described below, by the Company or, for certain employees, by one of its divisions for the fiscal year ending February 2, 2013 ("fiscal 2012"), to certain employees of the Company, including Walter Killough, Chief Executive Officer (Principal Executive Officer), David J. Dick, Senior Vice President, Chief Financial Officer and Treasurer (Principal Financial Officer), and the Company's two other named executive officers, Dyan Jozwick, President, dELiA*s Brand, and Marc G. Schuback, Senior Vice President, General Counsel and Secretary. Set forth below are the percentages of base salary each of the individuals named above would receive under the Plan for fiscal 2012 in the event that specified EBITDA levels are achieved:

                                   Threshold       Target        Stretch
                Name                 EBITDA        EBITDA        EBITDA
                Walter Killough            45 %         90 %          180 %
                Dyan Jozwick               30 %         60 %          120 %
                David J. Dick              15 %         30 %           60 %
                Marc G. Schuback           15 %         30 %           60 %

The threshold, target and stretch EBITDA levels were set by the independent members of our board of directors at specified amounts in excess of EBITDA levels contained in our internal, annual operating plan for fiscal 2012. EBITDA will be calculated by taking our Operating (Loss) Income and adding back the amounts of taxes, depreciation and amortization, impairment of goodwill and long-lived assets (if any) and stock-based compensation, in the case of bonuses based on the Company's achievement of EBITDA levels, as set forth in our annual, audited consolidated statements of operations and consolidated statements of cash flows for fiscal 2012, and, in the case of bonuses based on a division's achievement of EBITDA levels, as set forth in our internal statement of operations and statement of cash flows for fiscal 2012 for such division used in connection with the preparation of the Company's annual audited consolidated financial statements. To the extent that EBITDA for fiscal 2012 exceeds any of the specified levels (other than Stretch), the bonus awards payable to each of the employees subject to the Plan, including individuals listed above, would be appropriately adjusted.