Item 1.01 Entry into a Material Definitive Agreement.

On May 11, 2012, ValueVision Media, Inc. (f/k/a Value Vision International, Inc.) (the "Company") entered into Amendment No. 3 ("Amendment No. 3") to its Trademark License Agreement dated as of November 16, 2000 with NBCUniversal Media, LLC (f/k/a NBC Universal, Inc. and National Broadcasting Company, Inc.) ("NBCUniversal"), as amended by Amendment No. 1 to Trademark License Agreement dated March 28, 2007 and Amendment No. 2 to Trademark License Agreement dated November 17, 2010 (as amended, the "License Agreement"). Amendment No. 3, among other things, extends the term of the License Agreement through January 31, 2014 in consideration for the payment by the Company to NBCUniversal of (a) four million dollars ($4,000,000) upon execution of Amendment No. 3, and (b) two million eight hundred thirty thousand dollars ($2,830,000) on May 15, 2013.

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits Exhibit No. Exhibit Title 10.1 Amendment No. 3 to the Trademark License Agreement dated May 11, 2012 between ValueVision Media, Inc. and NBCUniversal Media, LLC