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Z > SEC Filings for Z > Form 8-K on 2-Dec-2011All Recent SEC Filings

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Form 8-K for ZILLOW INC


2-Dec-2011

Regulation FD Disclosure


Item 7.01 Regulation FD Disclsoure.

Pursuant to 17 CFR Part 243 ("Regulation FD"), Zillow is submitting below information relating to its monthly unique user metrics.

In accordance with General Instruction B.2 of Form 8-K, the information under this item shall not be deemed filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such a filing. This report will not be deemed an admission as to the materiality of any information required to be disclosed solely to satisfy the requirements of Regulation FD.

On December 2, 2011, Zillow released monthly unique user metrics for the month of November 2011 on the Investor Relations page of Zillow's website at http://investors.zillow.com/events.cfm.

Zillow counts a unique user the first time an individual accesses either Zillow.com or Postlets.com using a web browser during a calendar month, and the first time an individual accesses Zillow's mobile applications using a mobile device during a calendar month. If an individual accesses Zillow's websites using different web browsers within a given month, the first access by each such web browser is counted as a separate unique user. If an individual accesses both Zillow.com and Postlets.com in a single month, the first access to each website is counted as a separate unique user since unique users are tracked separately for each domain. If an individual accesses Zillow's mobile applications using different mobile devices within a given month, the first instance of access by each such mobile device is counted as a separate unique user. Beginning in October 2011, Zillow measures unique users with Google Analytics. Prior to October 2011, we measured monthly unique user metrics with Omniture analytical tools. We believe Google Analytics and Omniture result in materially consistent measurements of our average monthly unique users.

The following table summarizes Zillow's monthly unique users for Zillow's websites and mobile applications for the periods presented:

                                Monthly Unique Users
                                for  the Month Ended
                                    November 30,            2010 to 2011
                                 2011            2010         % Change
                                   (in thousands)
               Unique Users        22,470        12,530                79 %


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