Item 8.01 Other Events.
On October 16, 2009, Ulta Salon, Cosmetics & Fragrance, Inc. issued a press release announcing that Lyn Kirby, its Chief Executive Officer, has entered into a Rule 10b5-1 trading plan. A copy of the press release is furnished as Exhibit 99.1 to this report.
The information in this report, including the Exhibit attached hereto, is intended to be furnished and shall not be deemed "filed" for purposes of
Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act") or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, except as expressly set forth by specific reference in such filing.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits

Exhibit No. Description 99.1 Press release issued by Ulta Salon, Cosmetics & Fragrance, Inc. on October 16, 2009 announcing the adoption of Rule 10b5-1 plan by executive officer.

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