Item 1.01 Entry Into A Material Definitive Agreement.

On October 10, 2009, Molson Coors Brewing Company (the "Company"), through one of its wholly-owned subsidiaries, entered into an agreement to sell its 19.9% interest in Gillett Holdings Ontario Inc. ("Gillett Holdings"), the corporation that owns the Montreal Canadiens professional hockey team, Gillett Entertainment Group and certain related assets, to Racine Limited Partnership ("Racine"). The general partner of Racine and one of its limited partners are entities affiliated with Andrew and Geoff Molson who are both members of the board of directors of the Company. Andrew and Geoff Molson are among the directors of the entity that is the general partner of Racine's general partner. Closing of the transaction is subject to the approval by the National Hockey League as well as other customary conditions. Upon closing of the transaction, the Company will receive net proceeds estimated at approximately $63 million (Cdn) which is equal to the sale price for the Company's interest reduced by a portion of debt obligations of Gillett Holdings assumed by the buyer. In connection with the transaction, Racine will guarantee a portion of the Company's guarantee obligation of the ground lease of the property beneath the Bell Center, the facility in which the Montreal Canadiens play their home games. In addition, the existing sponsorship agreement between the Company and the Montreal Canadiens remains in place.