Item 5.02. Departure of Directors or Certain Officers; Election of Directors;
Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On October 6, 2009, Playboy Enterprises, Inc. (the "Company") announced that Alex Vaickus, currently the Company's Executive Vice President and President, Global Licensing, has been appointed President of the Company. Biographical and other information regarding Mr. Vaickus is incorporated herein by reference to the Company's Definitive Proxy Statement on Schedule 14A filed with the U.S. Securities and Exchange Commission on March 30, 2009.

Item 7.01. Regulation FD Disclosure.

On October 6, 2009, the Company issued a press release regarding the appointment of Mr. Vaickus. A copy of the press release is furnished as an exhibit hereto.

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits

99.1 Press Release issued by Playboy Enterprises, Inc. on October 6, 2009

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