Item 7.01 Regulation FD Disclosure

On October 2, 2009, Erwin Weiss, Senior Vice President, Enterprise Resource Planning, of American Greetings Corporation ("American Greetings") adopted a pre-arranged, non-discretionary stock trading plan with respect to (1) the sale of certain shares owned by Mr. Weiss, (2) the exercise of options to purchase American Greetings Class A common shares previously granted to him and (3) the sale of Class A common shares acquired upon exercise of such options. The trading plan was adopted in accordance with Rule 10b5-1 ("Rule 10b5-1") under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and American Greetings' policies governing stock transactions by directors, executive officers and other employees. Rule 10b5-1 allows corporate insiders to establish prearranged stock trading plans when they are not in possession of material non-public information.

Commencing on October 6, 2009, and ending on October 6, 2012, Mr. Weiss's Rule 10b5-1 trading plan provides for the sale of 17,000 Class A common shares and the periodic exercises of options to purchase up to 152,000 Class A common shares and the subsequent sale of the acquired shares on the open market at prevailing market prices, in each case subject to minimum price thresholds. Mr. Weiss's Rule 10b5-1 trading plan is subject to specified limitations, including early termination or suspension upon the occurrence of certain events.

Transactions made under the Rule 10b5-1 trading plan will be reported to the Securities and Exchange Commission in accordance with applicable securities laws, rules and regulations. Except as may be required by law, American Greetings does not undertake to report stock trading plans by other American Greetings officers or directors, or to report modifications or termination of any publicly-announced plan, including the plan of Mr. Erwin Weiss.

The information in this Item 7.01 of this Current Report on Form 8-K is being furnished under Item 7.01 and shall not be deemed "filed" for purposes of
Section 18 of the Exchange Act, or otherwise subject to the liability of such section, or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

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