ITEM 7.01 Regulation FD Disclosure.
Effective September 22, 2009, Brian T. Gladden, Dell's Chief Financial Officer, adopted a prearranged trading plan (the "Plan") to sell shares of Dell's common stock. The Plan was designed to comply with Rule 10b5-1 under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and Dell's policies regarding stock transactions. Under Rule 10b5-1, directors, officers and other persons who are not in possession of material non-public information may adopt a prearranged plan or contract for the sale of the registrant's securities under specified conditions and at specified times to achieve prudent and gradual asset diversification over time.
Mr. Gladden informed Dell that the stock sales to be effected pursuant to the Plan are part of his personal program for long-term asset diversification and tax and financial planning. The Plan will not reduce Mr. Gladden's ownership of Dell's shares below Dell's applicable stock ownership guidelines.
The Plan provides that Mr. Gladden will sell 15,342 shares on December 1, 2009 and 15,342 on March 1, 2010. Shares to be sold are currently held. Shares will be sold under the Plan in the open market at prevailing market prices, All stock sales under the Plan will be disclosed publicly in accordance with applicable securities laws, rules and regulations through appropriate filings with the U.S. Securities and Exchange Commission.
The information in this Item 7.01 of Dell's Current Report on Form 8-K shall not be deemed to be incorporated by reference into any registration statement or other document pursuant to the Securities Act of 1933, as amended, unless such subsequent filing specifically references this Current Report on Form 8-K.

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