ITEM 1.01. ENTRY INTO A MATERIAL DEFINITIVE AGREEMENT.

On September 16, 2009, Movado Group, Inc. ("MGI") and its wholly owned subsidiary, Swissam Products Limited, ("SPL" and together with MGI, the "Company") entered into an Amended and Restated License Agreement (the "Amended License Agreement") with Tommy Hilfiger Licensing LLC ("THL"). The Amended License Agreement amends and restates MGI's original license agreement with THL entered into on June 3, 1999 (as amended, the "Original License Agreement") and replaces Movado Watch Company SA, another of MGI's wholly owned subsidiaries, with SPL as exclusive licensee outside the United States.

Modifications to the Original License Agreement, as implemented by the Amended License Agreement, include the following:

• The definition of "licensed products" has been changed to include jewelry in addition to watches.

• The initial term has been extended through March 31, 2014 and the agreement may be renewed for an additional five years through March 31, 2019 upon the Company's request, provided that THL approves the Company's proposed business plan for the renewal term and the Company has met its minimum sales requirements in at least two annual periods before April 1, 2013.

• An annual guaranteed minimum royalty is specified for the initial and the renewal term and all sales of licensed products (except sales to THL related entities) remain subject to a percentage royalty, which is payable to the extent exceeding the annual guaranteed minimum royalty.

• Annual minimum sales of watches are specified on a global basis for the initial and renewal terms. There are no longer country-specific or regional-specific sales minimums. Minimum annual sales of jewelry are specified for the initial term.

• The Company's overall level of required advertising expenditures remains unchanged from the Original License Agreement. An annual guaranteed minimum advertising payment to THL is specified with respect to watches. The Company must also pay THL an advertising contribution equal to a percentage of net sales of watches to the extent such amount exceeds the annual guaranteed minimum advertising payment. A separate annual brand contribution payable to THL remains unchanged from the Original License Agreement. In addition to its annual guaranteed minimum advertising payment and percentage advertising payment obligations, the Company must itself spend a percentage of its net sales of watches on co-op and direct advertising.

---

A separate annual advertising payment to THL for jewelry is triggered only once jewelry sales exceed a threshold level.

• THL has the right to assess a monetary penalty for sales of unapproved products, for sales of licensed products to unapproved customers and for "off-price" sales in excess of a specified amount expressed as a percentage of total sales.

• The definition of "competitive brands" has been changed to refer only to specifically named brands listed on a schedule to the Amended Licensed Agreement.

The other provisions of the Amended License Agreement remain substantially unchanged.

The Company intends to file the Amended License Agreement as an exhibit to its next periodic report and will seek confidential treatment of certain terms in the Amended License Agreement at such time.

---