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K > SEC Filings for K > Form 10-Q on 7-Aug-2009All Recent SEC Filings

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Form 10-Q for KELLOGG CO


7-Aug-2009

Quarterly Report


Item 2. Management's Discussion and Analysis of Financial Condition and Results
of Operations
Results of operations
Overview
Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. Kellogg products are manufactured and marketed globally. We currently manage our operations in four geographic operating segments, comprised of North America and the three International operating segments of Europe, Latin America and Asia Pacific. We manage our Company for sustainable performance defined by our long-term annual growth targets. These targets are low single-digit (1 to 3%) for internal net sales, mid single-digit (4 to 6%) for internal operating profit, and high single-digit (7 to 9%) for net earnings per share on a currency neutral basis. Internal net sales and internal operating profit exclude the impact of foreign currency translation, acquisitions, dispositions and shipping day differences. See the "Foreign currency translation" section for an explanation of management's definition of currency neutral.
For the quarter ended July 4, 2009, we reported a 3% decline in net sales, with internal net sales increasing by 3%. Consolidated operating profit grew 4%, while internal operating profit increased by 14%. Diluted earnings per share (EPS) grew 12% to $.92, compared to $.82 in the comparable prior period. EPS on a currency neutral basis grew 23%.
For the year-to-date period ended July 4, 2009, reported net sales declined by 3% with internal net sales increasing by 3%. Consolidated operating profit increased 1%, while internal operating profit increased by 10%. Diluted earnings per share grew 8% to $1.76, compared to $1.63 in the comparable prior period. EPS on a currency neutral basis grew 18%.
For the full year, we expect our business model and strategy will deliver internal net sales growth of 3 to 4% and internal operating profit growth of mid single-digits (4 to 6%) which are in line with our long-term annual growth targets. We expect our earnings per share to grow 8 to 10% on a currency neutral basis which is ahead of our long-term annual target of high single-digits (7 to 9%).
Net sales and operating profit
The following table provides an analysis of net sales and operating profit performance for the second quarter of 2009 versus 2008:

                               North                             Latin          Asia Pacific                           Consoli-
(dollars in millions)         America          Europe           America              (a)             Corporate           dated

2009 net sales               $ 2,176          $   617          $   258          $       178          $      -          $ 3,229

2008 net sales               $ 2,127          $   746          $   283          $       187          $      -          $ 3,343

% change - 2009 vs.
2008:
Volume (tonnage) (b)              .4 %           -5.5 %            3.7 %                -.7 %               -              -.5 %
Pricing/mix                      2.9 %            4.1 %            4.5 %                3.6 %               -              3.1 %

Subtotal - internal
business                         3.3 %           -1.4 %            8.2 %                2.9 %               -              2.6 %
Acquisitions (c)                  .1 %              -                -                  5.6 %               -               .4 %
Foreign currency
impact                          -1.1 %          -16.0 %          -16.9 %              -12.9 %               -             -6.4 %

Total change                     2.3 %          -17.4 %           -8.7 %               -4.4 %               -             -3.4 %


                               North                             Latin          Asia Pacific                           Consoli-
(dollars in millions)         America          Europe           America              (a)             Corporate           dated

2009 operating profit        $   426          $   104          $    57          $        21          $    (55 )        $   553

2008 operating profit        $   380          $   122          $    60          $        22          $    (54 )        $   530

% change - 2009 vs.
2008:
Internal business               13.9 %            3.5 %           12.3 %               35.9 %            -1.0 %           13.5 %
Acquisitions (c)                 -.1 %              -                -                -19.6 %               -              -.9 %
Foreign currency
impact                          -1.5 %          -18.7 %          -17.8 %              -20.2 %               -             -8.2 %

Total change                    12.3 %          -15.2 %           -5.5 %               -3.9 %            -1.0 %            4.4 %

(a) Includes Australia, Asia and South Africa.

(b) We measure the volume impact (tonnage) on revenues based on the stated weight of our product shipments.

(c) Impact of results for the quarter ended July 4, 2009 from the acquisitions of Navigable Foods, Specialty Cereal and certain assets and liabilities of IndyBake.


Table of Contents

Our consolidated net sales decreased by 3%, driven by a significant negative impact from foreign currency translation. Excluding this negative impact, internal net sales grew by 3%, driven by the continued momentum of our pricing initiatives. While our overall volume was down slightly compared to last year, we increased global ready-to-eat cereal volume by 2%.
Our North America operating segment had internal net sales growth of 3%. The retail cereal product group grew by almost 4% as we experienced broad based growth in our core brands such as Frosted Mini-Wheats, Special K, and Raisin Bran. The retail snack product group (cookies, crackers, toaster pastries, cereal bars, and fruit snacks) grew by 3% driven by our FiberPlus innovation, Nutri-Grain bars and Pop-Tarts. Our snacks growth was negatively impacted by the peanut-related recall which resulted in our sandwich crackers being off the shelf during most of the quarter, but back on by the end of the quarter. See the "Voluntary product withdrawal" section for further information. The frozen and specialty channels (frozen foods, food service and vending) grew 5% driven by solid growth in Eggo waffles and Eggo Bake Shop innovations.
Our International operating segments collectively achieved net sales growth of almost 2% on an internal basis. Europe's internal net sales declined by 1%. Net sales and volume were negatively impacted by retailer disputes, which though resolved, impacted the second quarter. While Europe has been a tough operating environment, we expect growth in net sales in the second half of the year. Latin America's internal net sales growth was 8% attributable to both volume and price increases. Internal net sales in Asia Pacific grew 3%. Growth in India and South Africa was dampened by a decline in growth in Australia/New Zealand which was negatively impacted by challenging customer negotiations.
Consolidated operating profit increased by 4% on an as reported basis and by almost 14% on an internal basis, when excluding the impact of foreign currency translation and acquisitions. While we continue to experience significant commodity cost pressures and have increased our up-front costs, we have been able to more than offset those by savings from our cost reduction initiatives, the timing of advertising expenditures and pricing. During the second quarter of 2009, our up-front costs were $40 million, which were $18 million higher than the previous year. Up-front costs represent both exit or disposal activities and other cost reduction initiatives. For the full year, we expect total up-front costs to be approximately $150 million.
Reported operating profit in each of our operating segments was negatively impacted by foreign exchange. North America's operating profit growth was driven by price and savings from our cost reduction initiatives, which was partially offset by higher up-front costs. Internal operating profit increased in Latin America due to strong top line growth, partially offset by commodities inflation. Despite a decline in net sales, Europe's internal operating profit increased, benefiting from lower up-front costs, savings from cost reduction initiatives and media deflation. Internal operating profit growth in Asia Pacific increased due to sales growth in Asia, while reported operating profit was negatively impacted by the acquisition of Navigable Foods. For further information on our acquisitions, see pages 34 to 35 in our 2008 Annual Report on Form 10-K.
The following tables provide analysis of our net sales and operating performance for the year-to-date periods of 2009 compared to 2008. The year-to-date net sales performance was similar to the quarter's results, as growth in net sales was driven by price. The drivers of the increased operating profit are savings from our cost reduction initiatives, media efficiencies and pricing.


Table of Contents

                               North                             Latin          Asia Pacific                           Consoli-
(dollars in millions)         America          Europe           America              (a)             Corporate           dated

2009 net sales               $ 4,387          $ 1,174          $   488          $       349          $      -          $ 6,398

2008 net sales               $ 4,275          $ 1,423          $   536          $       367          $      -          $ 6,601

% change - 2009 vs.
2008:
Volume (tonnage) (b)             -.8 %           -4.7 %            1.9 %                4.2 %               -             -1.1 %
Pricing/mix                      4.5 %            4.6 %            6.4 %                2.5 %               -              4.5 %

Subtotal - internal
business                         3.7 %            -.1 %            8.3 %                6.7 %               -              3.4 %
Acquisitions (c)                  .1 %             .5 %              -                  6.4 %               -               .5 %
Foreign currency
impact                          -1.2 %          -17.9 %          -17.2 %              -18.0 %               -             -7.0 %

Total change                     2.6 %          -17.5 %           -8.9 %               -4.9 %               -             -3.1 %


                               North                             Latin          Asia Pacific                           Consoli-
(dollars in millions)         America          Europe           America              (a)             Corporate           dated

2009 operating profit        $   829          $   199          $   106          $        46          $    (98 )        $ 1,082

2008 operating profit        $   783          $   234          $   105          $        53          $   (100 )        $ 1,075

% change - 2009 vs.
2008:
Internal business                7.6 %            6.0 %           19.0 %               24.3 %             1.4 %           10.0 %
Acquisitions (c)                 -.1 %              -                -                -12.9 %               -              -.7 %
Foreign currency
impact                          -1.6 %          -20.9 %          -18.0 %              -23.9 %               -             -8.6 %

Total change                     5.9 %          -14.9 %            1.0 %              -12.5 %             1.4 %             .7 %

(a) Includes Australia, Asia and South Africa.

(b) We measure the volume impact (tonnage) on revenues based on the stated weight of our product shipments.

(c) Impact of results for the year-to-date period ended July 4, 2009 from the acquisitions of United Bakers, Navigable Foods, Specialty Cereal and certain assets and liabilities of IndyBake.

Margin performance
Margin performance for the second quarter and year-to-date periods of 2009 versus 2008 is as follows:

                                                        Change vs. prior year
            Quarter              2009        2008               (pts.)

            Gross margin (a)      43.5 %      43.2 %                   0.3
            SGA% (b)             -26.4 %     -27.4 %                   1.0

            Operating margin      17.1 %      15.8 %                   1.3


            Year-to-date         2009        2008               Change

            Gross margin (a)      42.3 %      42.5 %                  -0.2
            SGA% (b)             -25.4 %     -26.2 %                   0.8

            Operating margin      16.9 %      16.3 %                   0.6

(a) Gross profit as a percentage of net sales. Gross profit is equal to net sales less cost of goods sold.

(b) Selling, general and administrative expense as a percentage of net sales.

We strive for gross profit dollar growth to reinvest in brand-building and innovation expenditures. We maximize our gross profit dollars by managing external cost pressures through product pricing and mix improvements, implementing productivity savings and technological initiatives as well as entering into commodity hedges and fixed price contracts to reduce the cost of product ingredients and packaging. For the quarter, our gross profit was down due to foreign exchange and $25 million of higher up-front costs in cost of goods sold. Excluding the impact of foreign exchange, our gross profit would have been higher by $95 million. On a year-to-date basis, gross profit was down $102 million, but would have been higher by $204 million excluding the impact of foreign exchange.
As illustrated in the preceding table, our consolidated gross margin increased by 30 basis points in the quarter. Our recent acquisitions lowered gross margin by approximately 20 basis points for the quarter. We also continue to experience inflationary cost pressures for fuel, energy, commodities and employee benefits. During the quarter, higher costs, including increased investment in up-front costs, were more than offset by savings from cost reduction initiatives and price increases. Due to the current economic environment we have incurred a slight decline in mix. On a year-to-date basis, gross margin is down 20 basis points compared to last year. Excluding a 20 basis point impact for acquisitions our gross margin would have been flat. We expect our full year margin to be up approximately 50 basis points compared to the prior year by continued price realization and cost savings which will offset cost pressures.


Table of Contents

Operating margin improved from the prior year both for the quarter and year-to-date periods due to lower up-front costs in SGA, savings from cost savings initiatives as well as decreased spending in advertising as a result of timing, media deflation and efficiencies. Foreign currency translation
The reporting currency for our financial statements is the U.S. dollar. Certain of our assets, liabilities, expenses and revenues are denominated in currencies other than the U.S. dollar, primarily in the euro, British pound, Mexican peso, Australian dollar and Canadian dollar. To prepare our consolidated financial statements, we must translate those assets, liabilities, expenses and revenues into U.S. dollars at the applicable exchange rates. As a result, increases and decreases in the value of the U.S. dollar against these other currencies will affect the amount of these items in our consolidated financial statements, even if their value has not changed in their original currency. This could have significant impact on our results if such increase or decrease in the value of the U.S. dollar is substantial.
The recent volatility in the foreign exchange markets has limited our ability to forecast future U.S. dollar reported earnings. As such, we are measuring diluted earnings per share growth and providing guidance on future earnings on a currency neutral basis, assuming earnings are translated at the prior year's exchange rates. This non-GAAP financial measure is being used to focus management and investors on local currency business results, thereby providing visibility to the underlying trends of the Company. Management believes that excluding the impact of foreign currency from EPS provides a better measurement of comparability given the volatility in foreign exchange markets. Below is a reconciliation of reported EPS to currency neutral EPS for the quarter and year-to-date periods ended July 4, 2009:

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