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KKD > SEC Filings for KKD > Form 10-Q on 12-Jun-2009All Recent SEC Filings

Show all filings for KRISPY KREME DOUGHNUTS INC | Request a Trial to NEW EDGAR Online Pro

Form 10-Q for KRISPY KREME DOUGHNUTS INC


12-Jun-2009

Quarterly Report


Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

Krispy Kreme is a leading branded retailer and wholesaler of high-quality doughnuts and packaged sweets. The Company's principal business, which began in 1937, is owning and franchising Krispy Kreme doughnut stores at which over 20 varieties of high-quality doughnuts, including the Company's Original GlazedŽ doughnut, are made, sold and distributed together with complementary products, and where a broad array of coffees and other beverages are offered.

As of May 3, 2009, there were 536 Krispy Kreme stores operated systemwide in the United States, Australia, Bahrain, Canada, Indonesia, Japan, Kuwait, Lebanon, Malaysia, Mexico, the Philippines, Puerto Rico, Qatar, Saudi Arabia, South Korea, the United Arab Emirates and the United Kingdom. The ownership and location of those stores is as follows:

                                       Domestic        International         Total
Number of stores at May 3, 2009:
    Company                                91                  -                91
    Franchise                             130                315               445
        Total                             221                315               536

Of the 536 total stores, 277 were factory stores and 259 were satellite stores.

Factory stores (stores which contain a doughnut-making production line) often support multiple sales channels to more fully utilize production capacity and reach various consumer segments. These sales channels are comprised of on-premises sales (sales to customers visiting factory and satellite stores) and off-premises sales (sales to convenience stores, grocery stores/mass merchants and other food service and institutional accounts). Satellite stores, all of which serve only the on-premises distribution channel and which are supplied with doughnuts from a nearby factory store, consist primarily of the hot shop, fresh shop and kiosk formats. Hot shops contain doughnut heating equipment that allows customers to have a hot doughnut experience throughout the day. Fresh shops and free-standing kiosks do not contain doughnut heating equipment.

The Company generates revenues from four distinct sources: sales to on-premises and off-premises customers through stores operated by the Company, referred to as Company Stores; franchise fees and royalties from domestic franchise stores, referred to as Domestic Franchise; franchise fees and royalties from international franchise stores, referred to as International Franchise; and a vertically integrated supply chain, referred to as KK Supply Chain.

In the first quarter of fiscal 2010, the Company began disaggregating the results of operations of its franchise business into domestic and international components in its internal financial reporting. The Company has made the corresponding changes to its segment reporting, and now reports the revenues and expenses associated with its domestic and international franchise operations as separate segments, consistent with the provisions of Statement of Financial Accounting Standards No. 131, "Disclosures About Segments of an Enterprise and Related Information." The Company's segment disclosures continue to be consistent with the way in which management views and evaluates the business. Amounts previously reported for the franchise segment for the first quarter of fiscal 2009 have been restated to conform to the new disaggregated segment presentation.

Franchisees opened 24 stores and closed nine stores in the first quarter of fiscal 2010. Royalty revenues and most of KK Supply Chain revenues are directly related to sales by franchise stores and, accordingly, the success of franchisees' operations has a direct effect on the Company's revenues, results of operations and cash flows.

The following discussion of the Company's financial condition and results of operations should be read together with the Company's consolidated financial statements and notes thereto appearing elsewhere herein.


RESULTS OF OPERATIONS

   The following table presents the Company's operating results for the first
quarter of fiscal 2010 and 2009 expressed as a percentage of total revenues
(percentage amounts may not add to totals due to rounding).

                                                                                            Three Months Ended
                                                                                            May 3,       May 4,
                                                                                             2009         2008
Revenues                                                                                    100.0 %      100.0 %
Operating expenses:
    Direct operating expenses (exclusive of depreciation and amortization shown below)       82.4         86.3
    General and administrative expenses                                                       6.8          6.6
    Depreciation and amortization expense                                                     2.1          2.2
    Impairment charges and lease termination costs                                            2.5         (0.6 )
    Other operating (income) and expense, net                                                   -          0.1
Operating income                                                                              6.2 %        5.4 %

Data on the number of factory stores (including commissaries) appear in the table below.

                                                      NUMBER OF FACTORY STORES
                                                    DOMESTIC       INTERNATIONAL
                                      COMPANY       FRANCHISE        FRANCHISE          TOTAL
Three months ended May 3, 2009:
FEBRUARY 1, 2009                          83            104               94              281
Opened                                     1              -                3                4
Closed                                    (4 )           (2 )             (2 )             (8 )
Converted to satellite stores              -              -                -                -
MAY 3, 2009                               80            102               95              277

Three months ended May 4, 2008:
FEBRUARY 3, 2008                          97            118               80              295
Opened                                     -              -                4                4
Closed                                     -             (5 )             (1 )             (6 )
Converted to satellite stores             (4 )            -                -               (4 )
MAY 4, 2008                               93            113               83              289

Data on the number of satellite stores appear in the table below.

                                                   NUMBER OF SATELLITE STORES
                                                  DOMESTIC       INTERNATIONAL
                                    COMPANY       FRANCHISE        FRANCHISE          TOTAL
Three months ended May 3, 2009:
FEBRUARY 1, 2009                        10             28              204              242
Opened                                   1              1               20               22
Closed                                   -             (1 )             (4 )             (5 )
Converted from factory stores            -              -                -                -
MAY 3, 2009                             11             28              220              259

Three months ended May 4, 2008:
FEBRUARY 3, 2008                         8             27              119              154
Opened                                   -              -               24               24
Closed                                   -             (1 )              -               (1 )
Converted from factory stores            4              -                -                4
MAY 4, 2008                             12             26              143              181


Data on the aggregate number of factory and satellite stores as of May 3, 2009 appear in the table below.

                                                       NUMBER OF STORES
                                                 DOMESTIC       INTERNATIONAL
                                   COMPANY       FRANCHISE        FRANCHISE          TOTAL
FACTORY STORES:
    Domestic                           80            102                -              182
    International                       -              -               95               95
        Total factory stores           80            102               95              277

SATELLITE STORES:
    Hot shops                          11             13               24               48
    Fresh shops                         -             15              146              161
    Kiosks                              -              -               50               50
        Total satellite stores         11             28              220              259

Systemwide sales, a non-GAAP financial measure, include sales by both Company and franchise stores. The Company believes systemwide sales data are useful in assessing the overall performance of the Krispy Kreme brand and, ultimately, the performance of the Company. The Company's consolidated financial statements appearing elsewhere herein include sales by Company stores, sales to franchisees by the KK Supply Chain business segment and royalties and fees received from franchisees, but exclude sales by franchise stores to their customers.

The table below presents average weekly sales per store (which represents, on a Company and systemwide basis, total sales of all stores divided by the number of operating weeks for both factory and satellite stores). In addition, the table presents fiscal 2010 systemwide average weekly sales per store on a pro forma basis assuming the average rate of exchange between the U.S. dollar and each of the foreign currencies in which the Company's international franchisees conducts business had been the same in the first quarter of fiscal 2010 as in the first quarter of fiscal 2009. Store operating weeks represent, on a Company and systemwide basis, the aggregate number of weeks in a period that both factory and satellite stores were in operation.

                                                                Three Months Ended
                                                             May 3,           May 4,
                                                              2009             2008
                                                              (Dollars in thousands)
Average weekly sales per store (1):
    Company                                                 $    54.3        $    53.7
    Systemwide                                              $    28.3        $    35.3
    Systemwide, exclusive of the effects of changes in
        foreign currency rates                              $    30.1        $    35.3
Store operating weeks:
    Company                                                     1,209            1,339
    Systemwide                                                  6,543            5,699


____________________

(1) Excludes sales between Company and franchise stores.

THREE MONTHS ENDED MAY 3, 2009 COMPARED TO THREE MONTHS ENDED MAY 4, 2008

Overview

Systemwide sales for the first quarter of fiscal 2010 decreased approximately 8.0% compared to the first quarter of fiscal 2009. Exclusive of the effects of changes in foreign currency exchange rates, systemwide sales decreased 2.3%. The systemwide sales decrease reflects a 7.6% decrease in franchise store sales and an 8.8% decrease in Company Stores sales. Adjusted to exclude the effects of changes in foreign currency exchange rates, franchise sales rose 1.3%. Systemwide average weekly sales per store are lower than Company average weekly sales per store principally because satellite stores, which generally have lower average weekly sales than factory stores, have to date been operated almost exclusively by franchisees. In addition, the increasing percentage of total stores which are satellite stores has the effect of reducing the overall systemwide average weekly sales per store.


Revenues

Total revenues decreased 9.9% to $93.4 million for the three months ended May 3, 2009 from $103.6 million for the three months ended May 4, 2008. The decrease was comprised of an 8.8% decrease in Company Stores revenues to $65.9 million, a 0.2% increase in Domestic Franchise revenues to $2.1 million, a 13.2% decrease in International Franchise revenues to $3.9 million, and a 13.3% decrease in KK Supply Chain revenues to $21.6 million.

Revenues by business segment (expressed in dollars and as a percentage of total revenues) are set forth in the table below (percentage amounts may not add to totals due to rounding).

                                                   Three Months Ended
                                                May 3,           May 4,
                                                 2009             2008
                                                 (Dollars in thousands)
REVENUES BY BUSINESS SEGMENT:
Company Stores                               $    65,857      $    72,182
Domestic Franchise                                 2,051            2,046
International Franchise                            3,878            4,466
KK Supply Chain:
    Total revenues                                44,858           50,719
    Less - intersegment sales elimination        (23,224 )        (25,772 )
        External KK Supply Chain revenues         21,634           24,947
           Total revenues                    $    93,420      $   103,641

PERCENTAGE OF TOTAL REVENUES:
Company Stores                                      70.5 %           69.6 %
Domestic Franchise                                   2.2              2.0
International Franchise                              4.2              4.3
KK Supply Chain                                     23.2             24.1
    Total revenues                                 100.0 %          100.0 %

Company Stores Revenues. Company Stores revenues decreased 8.8% to $65.9 million in the first quarter of fiscal 2010 from $72.2 million in the first quarter of fiscal 2009. The decrease reflects a 9.7% decline in store operating weeks, partially offset by a 1.1% increase in average weekly sales per store. The decrease in store operating weeks reflects the refranchising or closure of 13 Company factory stores and three Company satellite stores since the beginning of the first quarter of fiscal 2009. The Company continuously reviews the performance of its stores and may decide to refranchise or close additional locations.

On-premises sales (which include fundraising sales) comprised approximately 49% and 46% of total Company Stores revenues in the first quarter of fiscal 2010 and 2009, respectively, with the balance comprised of off-premises sales.

The following table sets forth statistical data with respect to on- and off-premises sales by Company stores. The change in "same store sales" is computed by dividing the aggregate on-premises sales (including fundraising sales) during the current year period for all stores which had been open for more than 56 consecutive weeks during the current year period (but only to the extent such sales occurred in the 57th or later week of each store's operation) by the aggregate on-premises sales of such stores for the comparable weeks in the preceding year period. Once a store has been open for at least 57 consecutive weeks, its sales are included in the computation of same stores sales for all subsequent periods. In the event a store is closed temporarily (for example, for remodeling) and has no sales during one or more weeks, such store's sales for the comparable weeks during the earlier or subsequent period are excluded from the same store sales computation. For off-premises sales, "average weekly number of doors" represents the average number of customer locations to which product deliveries are made during a week, and "average weekly sales per door" represents the average weekly sales to each such location.

                                                          Three Months Ended
                                                          May 3,       May 4,
                                                           2009         2008
        ON-PREMISES:
            Change in same store sales                     2.1 %        1.2 %
        OFF-PREMISES:
            Change in average weekly number of doors      (9.4 )%      (6.7 )%
            Change in average weekly sales per door       (1.2 )%      (8.6 )%


On-premises same stores sales increased in the first quarter of fiscal 2010 compared to the first quarter of fiscal 2009, generally reflecting an increase in the customer traffic partially offset by a lower average guest check. The Company is implementing programs designed to improve on-premises sales, including increased focus on local store marketing efforts, improved employee training, store refurbishment efforts and the introduction of new products. In the off-premises distribution channel, the decrease in the average weekly number of doors represents a decrease in both the grocery/mass merchant channel and in the convenience store channel. The average weekly sales per door rose in the grocery/mass merchant channel and fell in the convenience store channel. The Company is designing and implementing strategies to increase average per door sales and reduce costs in the off-premises channel. These strategies include improved route management and route consolidation (including elimination of or reduction in the number of stops at relatively low volume doors), new sales incentives and performance-based pay programs, and increased emphasis on relatively longer shelf-life products.

Domestic Franchise Revenues. Domestic Franchise revenues consist principally of royalties payable to the Company by domestic franchisees based upon the domestic franchisees' sales and initial franchise fees earned by the Company in connection with new store openings by domestic franchisees. The components of Domestic Franchise revenues are as follows:

                                                      Three Months Ended
                                                     May 3,       May 4,
                                                      2009         2008
                                                        (In thousands)
           Royalties                                $   1,997    $   1,977
           Development and franchise fees                   -            2
           Other                                           54           67
               Total Domestic Franchise revenues    $   2,051    $   2,046

Domestic royalty revenues were flat at $2.0 million in the first quarter of fiscal 2010 and in the first quarter of fiscal 2009. Sales by domestic franchise stores, as reported by the domestic franchisees, were approximately $58 million in the first quarter of fiscal 2010 and $64 million in the first quarter of fiscal 2009. In the first quarter of fiscal 2009, the Company did not recognize as revenue approximately $160,000 of domestic uncollected royalties which accrued during the first quarter of 2009 because the Company did not believe collection of these royalties was reasonably assured.

Domestic franchisees opened one store and closed three stores in the first quarter of fiscal 2010. Royalty revenues are directly related to sales by franchise stores and, accordingly, the success of franchisees' operations has a direct effect on the Company's revenues, results of operations and cash flows.

International Franchise Revenues. International Franchise revenues consist principally of royalties payable to the Company by international franchisees based upon the international franchisees' sales and initial franchise fees earned by the Company in connection with new store openings by international franchisees. The components of International Franchise revenues are as follows:

                                                         Three Months Ended
                                                        May 3,       May 4,
                                                         2009         2008
                                                           (In thousands)
         Royalties                                     $   3,470    $   3,762
         Development and franchise fees                      408          645
         Other                                                 -           59
             Total International Franchise revenues    $   3,878    $   4,466

International royalty revenues fell to $3.5 million in the first quarter of fiscal 2010 from $3.8 million in the first quarter of fiscal 2009. Sales by international franchise stores, as reported by the franchisees, were approximately $62 million in the first quarter of fiscal 2010 and $65 million in the first quarter of fiscal 2009. Changes in the rates of exchange between the U.S. dollar and the foreign currencies in which the Company's international franchisees do business reduced sales by international franchisees measured in U.S. dollars by approximately $12 million in the first quarter of fiscal 2010 compared to the first quarter of last year, and a generally stronger U.S. dollar adversely affected international royalty revenues by approximately $700,000 compared to the first quarter of fiscal 2009.


International development and franchise fees decreased $237,000 in the first quarter of fiscal 2010 compared to the first quarter of fiscal 2009 due to fewer store openings by international franchisees in the first quarter of fiscal 2010 compared to the first quarter of last year.

International franchisees opened 23 stores and closed six stores in the first quarter of fiscal 2010. Royalty revenues are directly related to sales by franchise stores and, accordingly, the success of franchisees' operations has a direct effect on the Company's revenues, results of operations and cash flows.

KK Supply Chain Revenues. KK Supply Chain revenues before intersegment sales elimination decreased 11.6% to $44.9 million in the first quarter of fiscal 2010 from $50.7 million in the first quarter of fiscal 2009. The most significant reason for the decrease in revenues was lower unit sales of mixes, ingredients and supplies by KK Supply Chain resulting from lower sales by Company and Domestic Franchise stores. The decline in KK Supply Chain revenues also reflects selling price reductions for doughnut mixes and certain other ingredients instituted by KK Supply Chain in fiscal 2010 in order to pass along to Company and franchise stores reductions in the Company's cost of flour and shortening. In addition, an increasing percentage of franchisee sales is attributable to sales by franchisees outside North America. Many of the ingredients and supplies used by international franchisees are acquired locally instead of from KK Supply Chain.

Franchisees opened 24 stores and closed nine stores in the first quarter of fiscal 2010. A significant majority of KK Supply Chain's revenues are directly related to sales by franchise stores and, accordingly, the success of franchisees' operations has a direct effect on the Company's revenues, results of operations and cash flows.

  Direct Operating Expenses

   Direct operating expenses, which exclude depreciation and amortization
expense, were 82.4% of revenues in the first quarter of fiscal 2010 compared to
86.3% of revenues in the first quarter of fiscal 2009. Direct operating expenses
by business segment (expressed in dollars and as a percentage of applicable
segment revenues) are set forth in the table below. Such operating expenses are
consistent with the segment operating income data set forth in Note 8 to the
consolidated financial statements appearing elsewhere herein.

                                                                                       Three Months Ended
                                                                                   May 3,              May 4,
                                                                                    2009                2008
                                                                                     (Dollars in thousands)
DIRECT OPERATING EXPENSES BY BUSINESS SEGMENT:
Company Stores                                                                 $      61,421       $      70,792
Domestic Franchise                                                                       850                 905
International Franchise                                                                1,443               1,144
KK Supply Chain:
   Total direct operating expenses                                                    36,293              42,570
   Less - intersegment eliminations                                                  (23,039 )           (25,932 )
     KK Supply Chain direct operating expenses, less intersegment eliminations        13,254              16,638
        Total direct operating expenses                                        $      76,968       $      89,479

DIRECT OPERATING EXPENSES AS A PERCENTAGE OF SEGMENT
   REVENUES:
Company Stores                                                                          93.3 %              98.1 %
Domestic Franchise                                                                      41.4 %              44.2 %
International Franchise                                                                 37.2 %              25.6 %
KK Supply Chain (before intersegment eliminations)                                      80.9 %              83.9 %
   Total direct operating expenses                                                      82.4 %              86.3 %

Company Stores Direct Operating Expenses. Company Stores direct operating expenses as a percentage of Company Stores revenues decreased to 93.3% in the first quarter of fiscal 2010 from 98.1% in the first quarter of fiscal 2009. The decrease reflects lower costs of doughnut mix and certain other ingredients resulting from price decreases instituted by KK Supply Chain in the first quarter of fiscal 2010. In addition, decreased delivery costs resulting from lower gasoline prices favorably affected costs in the first quarter of fiscal 2010 compared to the first quarter of last year.


The Company is implementing programs intended to improve store operations and reduce costs as a percentage of revenues, including improved employee training and the introduction of improved food and labor cost management tools. In addition, the Company is implementing programs designed to improve the profitability of sales into the off-premises distribution channel, where declines in the average weekly sales per door adversely affect profitability because of the increased significance of delivery costs in relation to sales. Those strategies include improved route management and route consolidation . . .
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