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GSIC > SEC Filings for GSIC > Form 10-Q on 14-May-2009All Recent SEC Filings

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Form 10-Q for GSI COMMERCE INC


14-May-2009

Quarterly Report


ITEM 2: MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION.
All statements made in this Quarterly Report on Form 10-Q, other than statements of historical fact, are forward-looking statements, as defined under federal securities law. The words "look forward to," "anticipate," "believe," "estimate," "expect," "intend," "may," "plan," "will," "would," "should," "could," "guidance," "potential," "opportunity," "continue," "project," "forecast," "confident," "prospects," "schedule," "designed," "future," "discussions," "if" and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about our business. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect our business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which we and our clients operate, changes affecting the Internet and e-commerce, our ability to develop and maintain relationships with strategic clients and suppliers and the timing of our establishment, extension or termination of our relationships with strategic clients, our ability to timely and successfully develop, maintain and protect our technology, confidential and proprietary information, and product and service offerings and execute operationally, our ability to attract and retain qualified personnel, our ability to successfully integrate our acquisitions of other businesses, and the performance of acquired businesses. In addition, the current global economic environment could have a significant impact on many of these risks. More information about potential factors that could affect us are described in Part I, Item 1A in our Form 10-K for the fiscal year ended January 3, 2009, filed with the SEC on March 16, 2009. We expressly disclaim any intent or obligation to update these forward-looking statements. Executive Overview
First Quarter of Fiscal 2009 Financial Results and Significant Events:
• Net revenues remained relatively constant compared to the first quarter of fiscal 2008. Service fee revenues grew 25% and net revenues from product sales decreased 14%. E-commerce services segment net revenues decreased by 5% and interactive marketing services segment net revenues increased by 107%.

• Net loss was $11.1 million in the first quarter of fiscal 2009, inclusive of a benefit for income taxes of $6.8 million, compared to a net loss of $10.8 million in the first quarter of fiscal 2008, inclusive of a tax benefit of $10.5 million. Loss from operations improved to $13.0 million in the first quarter of fiscal 2009 compared to a loss of $17.8 million in the first quarter of 2008.

2009 Outlook:
• For the remainder of fiscal 2009, compared to the same period in fiscal 2008, we expect a modest decrease in net revenues due primarily to the termination of a client relationship of one our top ten contributors of service fee revenues in fiscal 2008 as a result of the client's liquidation, and the transition during fiscal 2009 of one owned inventory client to a non-owned inventory deal structure. We believe that the client transition will result in a decrease in net revenues from product sales partially offset by an increase in service fee revenues and will have no material effect on earnings. We also expect this transition will decrease our cost of revenues from product sales and our marketing expenses. In addition, we believe, due to the current economic environment, same store e-commerce revenues for the remainder of fiscal 2009 will grow at a more moderate rate than in fiscal 2008 and that capital expenditures will modestly decrease in fiscal 2009. We continue to expect that we will have a net loss in fiscal 2009.

Results of Operations
Three-month period ended April 4, 2009 and March 29, 2008 (amounts in tables in millions):
Net Revenues
We derive our revenues from products we sell through our clients' e-commerce business, from service fees we earn for developing and operating our clients' e-commerce businesses, and from service fees we earn from providing interactive marketing services.


Table of Contents

Net Revenues from Product Sales. Net revenues from product sales are derived from products we sell through our clients' e-commerce Web stores, including outbound shipping charges for all clients for which we provide fulfillment services. Net revenues from product sales are net of allowances for returns and discounts. We recognize revenue from product sales and shipping when products are shipped and title and risk of ownership passes to the consumer. Service Fee Revenues. Service fee revenues include revenues we earn from providing e-commerce services and interactive marketing services. E-commerce service fee revenues are generated from a client's use of one or more of our e-commerce platform components, which include technology, fulfillment and customer care, as well as from professional services and gift card breakage. Interactive marketing service fee revenues are generated from online marketing, advertising, email and design services. Service fee revenues can be fixed or variable and are based on the activity performed, the value of merchandise sold, or the gross profit from a transaction.

                                                                                                      First Qtr Fiscal 2009
                                                                                                               vs.
                                                                                                      First Qtr Fiscal 2008
                                First Qtr Fiscal 2008              First Qtr Fiscal 2009              Change           Change
Net Revenues by Type:
Net revenues from product
sales                        $      123.1              63 %     $      106.2              54 %     $      (16.9 )           (14 %)
Service fee revenues                 72.4              37 %             90.3              46 %             17.9              25 %

Total net revenues           $      195.5             100 %     $      196.5             100 %     $        1.0               1 %


Net Revenues by Segment:
E-Commerce services          $      187.5              96 %     $      178.5              91 %     $       (9.0 )            (5 %)
Interactive marketing
services                             12.1               6 %             25.1              13 %             13.0             107 %
Intersegment eliminations            (4.1 )            (2 %)            (7.1 )            (4 %)            (3.0 )            73 %

Total net revenues           $      195.5             100 %     $      196.5             100 %     $        1.0               1 %

Net Revenues by Type
Net Revenues from Product Sales. Net revenues from product sales decreased $16.9 million in the first quarter of fiscal 2009. This decrease was primarily due to the transition during the first quarter of fiscal 2009 of one owned inventory client to a non-owned inventory deal structure, a decrease in revenue from our professional sports league clients, and a decrease in sales from one consumer electronics client. Of this decrease, $11.0 million was due to a decrease in revenues due to the client transition and from clients that ceased doing business with us after the first quarter of fiscal 2008, and $5.9 million was due to a decrease in revenues from clients that operated for the entirety of both periods. Shipping revenue for all clients for which we provide fulfillment services was $26.7 million for the first quarter of fiscal 2009 and $24.8 million for the first quarter of fiscal 2008.
Service Fee Revenues. Service fee revenues increased $17.9 million in the first quarter of fiscal 2009. This increase was primarily due to the addition and growth of e-Dialog, Inc. ("e-Dialog"), which we acquired in February 2008, the client transition discussed above, increased revenues from clients that operated for the entirety of both periods, and increased revenues from clients that initially began generating revenue after the first quarter of fiscal 2008. Partially offsetting these increases was a decrease in revenues from clients that terminated their relationship with us, including the liquidation of the business of a client that was one of our top ten contributors of service fee revenues for fiscal 2008.
For the remainder of fiscal 2009, we expect a continued decrease in net revenues from product sales due to the client transition discussed above. We expect this transition to continue to result in an increase in service fee revenues for the remainder of fiscal 2009, but an overall decline in total net revenues.


Table of Contents

Net Revenues by Segment
E-Commerce Services Segment Revenues. Net revenues from e-commerce services decreased $9.0 million in the first quarter of fiscal 2009 due to a $16.9 million decrease in net revenues from product sales which was partially offset by an increase of $7.9 million in service fee revenues. Of the $9.0 million decrease in net revenues from our e-commerce services segment, $8.2 million was from clients that did not operate for the entirety of both periods, including a client that was one of our top ten contributors of service fee revenues for fiscal 2008 with which we terminated our relationship as a result of that client's liquidation, and $0.8 million was from clients that operated for the entirety of both periods.
Of the $7.9 million service fee revenue increase, $5.1 million was from an increase in revenues from clients that operated for the entirety of both periods, and $2.8 million was from clients that did not operate for the entirety of both periods. See the discussion above under Net Revenues by Type - Net Revenues from Product Salesfor an explanation of the $16.9 million decrease in net revenues from product sales.
Interactive Marketing Services Segment Revenues. Net revenues increased by 107%, or $13.0 million, due primarily to our acquisition of e-Dialog in February 2008 as well as from organic growth in our e-mail marketing, online marketing, design, and digital photo studio services. Costs and Expenses
Costs and expenses consist of costs of revenues from product sales, marketing expenses, account management and operations expenses, product development expenses, general and administrative expenses and depreciation and amortization expenses. Starting in the second quarter of fiscal 2008 we replaced the former expense line of sales and marketing with two separate line items: (i) marketing, and (ii) account management and operations. We conformed all periods presented to this presentation. This change was made to enable investors to analyze our expenses in a manner consistent with management's internal view which is used to manage the business.
Costs of Revenues from Product Sales. Costs of revenues from product sales consist primarily of direct costs associated with (i) products we sell through our clients' Web stores, and (ii) our shipping charges for all clients for which we provide fulfillment services. All costs of revenues from product sales were attributable to our e-commerce services segment.
Marketing. Marketing expenses consist primarily of net client revenue share charges, promotional free shipping and subsidized shipping and handling costs, catalog costs, and net advertising and promotional expenses. All marketing expenses were attributable to our e-commerce services segment and generally supported revenues from product sales.
Account Management and Operations. Account management and operations expenses consist primarily of costs to operate our fulfillment centers and customer care centers, credit card fees, and payroll related to our buying, business management, operations and marketing functions.
Product Development. Product development expenses consist primarily of expenses associated with planning, maintaining and operating our proprietary e-commerce and e-mail platforms and related systems, and payroll and related expenses for engineering, production, creative and management information systems. General and Administrative. General and administrative expenses consist primarily of payroll and related expenses for executive, finance, human resources, legal, sales and administrative personnel, as well as bad debt expense and occupancy costs for our headquarters and other offices.


Table of Contents

Depreciation and Amortization. Depreciation and amortization expenses relate primarily to the depreciation or amortization of the capitalized costs for our purchased and internally-developed technology, including a portion of the cost related to the employees that developed such technology, hardware and software; furniture and equipment at our corporate headquarters, fulfillment centers and customer care centers; the office buildings and other facilities owned by us; and acquisition-related intangible assets.

                                                                                              First Quarter of Fiscal 2009
                                  First Quarter                  First Quarter                            vs.
                                 of Fiscal 2008                 of Fiscal 2009                First Quarter of Fiscal 2008
                                              % of                           % of
                                               Net                            Net
                                $           Revenues           $           Revenues          $ Change               % Change
Cost of revenues from
product sales               $     85.4             44 %    $     79.4             41 %    $          (6.0 )                 (7 %)
Marketing                         16.9              9 %          10.9              6 %               (6.0 )                (36 %)
Account management and
operations                        59.1             30 %          57.3             29 %               (1.8 )                 (3 %)
Product development               22.4             11 %          28.0             14 %                5.6                   25 %
General and
administrative                    15.7              8 %          18.5              9 %                2.8                   18 %
Depreciation and
amortization                      13.8              7 %          15.4              8 %                1.6                   12 %

Total costs and expenses    $    213.3            109 %    $    209.5            107 %    $          (3.8 )                 (2 %)



Cost of Revenues from Product Sales:

                                                        First Qtr        First Qtr
                                                       Fiscal 2008      Fiscal 2009
  Cost of revenues from product sales                  $       85.4     $       79.4
  As a percentage of net revenues from product sales             69 %             75 %

Cost of revenues from product sales decreased $6.0 million in the first quarter of fiscal 2009. The decrease in cost of revenues as a percentage of net revenues from 44% in the first quarter of fiscal 2008 to 40% in the first quarter of fiscal 2009 was primarily due to the increase in service fees and the decrease in product sales, because service fees have no associated cost of revenue. We continue to expect a decrease in cost of revenues from product sales as a percentage of net revenues as we expect service fee revenues to continue to grow and net revenues from product sales to continue to decrease.
The increase in cost of revenues from product sales as a percentage of net revenues from product sales from 69% to 75% was primarily due to an increase in shipping revenue. Our cost of generating shipping revenue is higher than our cost of generating revenue on sale of products.

Marketing:

                                                        First Qtr        First Qtr
                                                       Fiscal 2008      Fiscal 2009
  Marketing                                            $       16.9     $       10.9
  As a percentage of net revenues from product sales             14 %             10 %

Marketing expense decreased $6.0 million in the first quarter of fiscal 2009. As a percentage of net revenues, marketing expenses decreased from 9% to 6%. This decrease was primarily due to the increase in service fees and the decrease in product sales, because service fees have no associated marketing expenses. As a percentage of net revenues from product sales, marketing expenses decreased from 14% to 10% due primarily to the transition during fiscal 2009 of one owned inventory client to a non-owned inventory deal structure and a decrease in net revenues from product sales. Of the $6.0 million decrease in marketing expenses, $2.3 million was due to a decrease in promotional free shipping and subsidized shipping and handling costs, $2.1 million was due to a decrease in client revenue share expenses caused by decreased sales from owned inventory clients, $1.4 million was due to a decrease in marketing costs, and $0.2 million decrease in other marketing expenses. We expect marketing expenses to continue to decrease in absolute dollars during fiscal 2009 compared to fiscal 2008, because of the expected decrease in net revenues from product sales. We continue to expect a decrease in marketing expenses as a percentage of net revenues, as we expect service fee revenues to increase and net revenues from product sales to decrease.
Account Management and Operations. Account management and operations expenses decreased $1.8 million in the first quarter of fiscal 2009. As a percentage of net revenues, account management and operations expenses decreased from 30% to 29%. The decreases in absolute dollars and as a percentage of net revenues were primarily due to decreases in fulfillment expenses, occupancy costs and credit card fees, partially offset by the e-Dialog acquisition in February 2008. We expect account management and operations expenses to be relatively constant in absolute dollars during fiscal 2009 compared to fiscal 2008, as we believe our fulfillment and call center capacity will be sufficient to accommodate the growth of our domestic and international e-commerce businesses and our interactive marketing services business.


Table of Contents

Product Development. Product development expenses increased $5.6 million in the first quarter of fiscal 2009. As a percentage of net revenues, product development expenses increased from 11% to 14%. The increases in absolute dollars and as a percentage of net revenues were primarily due to the e-Dialog acquisition and increased personnel expenses to enhance our e-commerce technology platform. Of the $5.6 million increase in product development expenses, $5.2 million was due to an increase in personnel and related costs and $0.4 million was due to an increase in other product development costs. We continue to expect product development expenses to increase in absolute dollars in fiscal 2009 compared to fiscal 2008, as we plan to continue to launch additional client Web stores, invest in our e-commerce and interactive marketing services platforms and expand our international operations.
General and Administrative. General and administrative expenses increased $2.8 million in the first quarter of fiscal 2009. As a percentage of net revenues, general and administrative expenses increased from 8% to 9%. The increases in absolute dollars and as a percentage of net revenues were primarily due to the e-Dialog acquisition and a $1.3 million charge for acquisition related costs for a potential acquisition that terminated in the first quarter of fiscal 2009. We continue to expect general and administrative expenses to increase in absolute dollars in fiscal 2009 compared to fiscal 2008 as we expect to add new clients, expand our e-commerce and interactive marketing services platforms, and expand our international operations.
Depreciation and Amortization. Depreciation and amortization expenses increased $1.6 million in the first quarter of fiscal 2009. As a percentage of net revenues, depreciation and amortization expenses increased from 7% to 8%. Depreciation expenses increased $1.1 million due to the depreciation of prior and current year fixed asset additions. Amortization expenses increased $0.5 million primarily due to the intangible asset amortization related to the e-Dialog acquisition. While we expect capital expenditures for fiscal 2009 to decrease, we continue to expect depreciation expenses to increase in fiscal 2009 compared to fiscal 2008, as we continue to depreciate capital expenditures made in prior years. We expect amortization expenses to decrease in fiscal 2009 compared to fiscal 2008 due a decrease in intangible asset amortization associated with the Accretive and e-Dialog acquisitions. Other (Income) Expense

                                                                                           First Quarter of Fiscal 2009
                                First Quarter                  First Quarter                            vs.
                               of Fiscal 2008                  of Fiscal 2009              First Quarter of Fiscal 2008
                                            % of                           % of
                                            Net                             Net
                              $           Revenues            $          Revenues         $ Change              % Change
Interest expense          $     4.4             0.6 %     $     4.8            0.5 %    $         0.4                     9 %
Interest income                (1.0 )          (0.1 %)         (0.1 )          0.0 %              0.9                   (90 %)
Other expense                   0.1             0.0 %           0.2            0.0 %              0.1                   100 %

Total other expenses      $     3.5             0.5 %     $     4.9            0.5 %    $         1.4                    40 %

Total other expenses increased $1.4 million in the first quarter of fiscal 2009. The $0.4 million increase in interest expense is due to the amortization of the debt discount on our convertible notes in accordance with FSP APB 14-1. The $0.9 million decrease in interest income was due to lower cash balances as a result of the February 2008 acquisition of e-Dialog, as well as lower interest rates earned in the first quarter of fiscal 2009. The $0.1 million increase in other expense was primarily due to foreign currency exchange losses on transactions denominated in currencies other than the functional currency. Income Taxes
We recorded a benefit of $6.8 million in the first quarter of fiscal 2009. Our tax provision for interim periods was determined using an estimate of our annual effective tax rate which is 37.9% for fiscal 2009 plus any discrete items that effect taxes that occur during the quarter. The effective tax rate is higher than the 35% federal statutory tax rate primarily due to the benefit from state taxes partially offset by permanent items.
As of January 3, 2009, we had available federal net operating loss carryforwards of approximately $430.9 million which expire in the years 2009 through 2028. As of January 3, 2009, we had available state net operating loss carryforwards of approximately $187.0 million which expire in the years 2010 through 2028 and foreign net operating loss carryforwards of approximately $8.5 million that either begin expiring in 2021 or have no expiration date. A portion of these net operating loss carryforwards are offset by a valuation allowance. Management monitors all available positive and negative evidence related to our ability to utilize our deferred tax assets. Should management determine that it is more likely than not that these deferred tax assets will be utilized, we will release a portion of the remaining valuation allowance. Should management determine that it is more likely than not that these deferred tax assets will not be utilized, we will increase the valuation allowance.


Table of Contents

We have federal net operating losses of approximately $231.5 million which will expire as a result of the Internal Revenue Code Section 382 limitation regardless of the amount of future taxable income; and thus has a full valuation allowance recorded against this deferred tax asset. Seasonality
We have experienced and expect to continue to experience seasonal fluctuations in our revenues from e-commerce services. These seasonal patterns will cause quarterly fluctuations in our operating results. In particular, our fourth fiscal quarter has accounted for and is expected to continue to account for a disproportionate percentage of our total annual revenues. We experience less seasonality in our revenues from interactive marketing services. We believe that results of operations for a quarterly period may not be indicative of the results for any other quarter or for the full year. Liquidity and Capital Resources

                                                       As of
                                             January 3,       April 4,
                                                2009            2009
                                                   (in millions)
               Cash and cash equivalents    $      130.3     $     48.1
               Percentage of total assets             18 %            8 %

We expect to generate positive cash flow from operations in fiscal 2009, the substantial majority of which will be generated in our fourth fiscal quarter. We believe that our cash flow from operating activities, cash and cash equivalents balances, and borrowing availability under our $90 million secured revolving credit facility will be sufficient to meet our anticipated operating cash needs for at least the next 12 months.
Sources of Cash
Our principal sources of liquidity in the first quarter of fiscal 2009 were our cash and cash equivalents balances. As of April 4, 2009, we had cash and cash equivalents totaling $48.1 million, compared to $130.3 million of cash and cash equivalents as of January 3, 2009. Our cash equivalents are comprised of money market mutual funds.
We have experienced and expect to continue to experience seasonal fluctuations in our cash flows. We generate the substantial majority of cash from our operating activities in our fourth fiscal quarter. In our first fiscal quarter, we typically use cash generated from operating activities in the fourth quarter of the prior fiscal year to satisfy accounts payable and accrued expenses incurred in the fourth fiscal quarter of our prior fiscal year. During our second and third fiscal quarters, we generally fund our operating expenses and capital expenditures from either cash generated from operating activities, cash and cash equivalents, or financing activities.
As of April 4, 2009, we had no outstanding borrowings under our $90 million secured revolving bank credit facility, compared with $15.0 million of borrowings as of March 29, 2008. The credit facility contains financial and restrictive covenants that limit our ability to engage in activities that may be . . .

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