ITEM 7.01 REGULATION FD DISCLOSURE

The Company held a conference call on May 7, 2009, which is archived on the Company's website at
http://www.einsteinnoah.com/index.cfm?fuseaction=financialsMedia.content&content_id=16. The following points were discussed during the call:

• Transactions at our company-owned stores were down seven to eight percent for the beginning of the quarter, but towards the end of the first quarter ended March 31, 2009, our transactions were only down one to two percent. For the quarter ended March 31, 2009, transactions at our company-owned stores were down five to six percent and our average check was flat compared to the first quarter of 2008. System-wide transactions were down three to four percent and our average check was flat for the quarter ended March 31, 2009 compared to the first quarter of 2008.

• We anticipate that we will generate approximately $2.5 million from the price advances that we will be taking through the balance of the year.

• We estimate that our marketing spend will be approximately $4 million for fiscal 2009.

• System-wide transactions were down approximately 3.0% and comparable store sales were down approximately 3.5% for the month ended April 28, 2009.

• Based on our knowledge and the advice that we have received, we are holding steady on 2010 at this time. If we were to book today, we believe that we would have $1.0 million to $1.5 million of additional relief in wheat, but we anticipate that there is more to come.

• Our catering revenues for the quarter ended March 31, 2009 were approximately 4% of our total company-owned restaurant revenues. We believe that this will grow at a double digit rate for the balance of the year.

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