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Quotes & Info
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| MMUS > SEC Filings for MMUS > Form 10-Q on 8-May-2009 | All Recent SEC Filings |
8-May-2009
Quarterly Report
• Providing music education content developers with a technology-enriched publishing platform that leverages their copyrighted assets while simultaneously increasing the content and value of the SmartMusic library.
• Offering software solutions for engraving and electronically distributing sheet music.
MakeMusic develops and markets two product lines, SmartMusic® learning
software for band, jazz ensemble, orchestra and choir, and Finale® music
notation software. We believe these innovative products that reinforce each
other's features and competitiveness, will allow us to continue to achieve
positive operating results. The well-established Finale family of music notation
software products provides a solid base business that generates cash and has a
large customer database. Music notation software is a niche business since only
a small percentage of musicians ever notate music.
The first quarter of 2009 resulted in continued sales growth for SmartMusic
and comparable sales for Finale products and overall, a 6% increase over first
quarter 2008 net revenue was achieved. Gross margin percentages remained
unchanged at 86% in the first quarter of 2009 and 86% in the first quarter of
2008 due to the amortization of software development and repertoire development
relating to SmartMusic and SmartMusic Impact (Gradebook). Operating expenses
increased 5% in the first quarter of 2009, primarily due to increased business
systems expenses as a result of increased staffing and expansion of our systems
infrastructure to support our anticipated SmartMusic growth. As a result of the
factors mentioned, net loss in the first quarter of 2009 was $145,000, compared
to a net loss of $149,000 for the same period last year.
We believe our greatest growth potential lies with SmartMusic, a
subscription-based product directed toward the very large and constantly
renewing market of music students and their teachers. SmartMusic combines a
software application, a library of thousands of titles and skill-development
exercises and a web service to provide students with a compelling experience and
teachers with a comprehensive solution.
SmartMusic software enhances and transforms the hours spent practicing by
putting students inside a professional band, orchestra or choir so that they can
hear how the music is supposed to be performed and how their part fits in. This
makes practicing much more fun, causing students to practice longer and more
often. SmartMusic provides access to an ever-increasing library of band, jazz
ensemble and orchestra literature. Each title includes individual part
assignments authored by respected educators, thereby providing music teachers
with a time-saving solution for preparing selections for their next performance.
SmartMusic also offers a rich variety of effective practice tools that make
practice time more efficient and productive. The combination of making practice
time more fun and productive leads to rapid student skill-development, increased
student confidence, higher student retention and stronger music programs.
In April 2007, we introduced SmartMusic Impact®, a web-based grade book that
is included with each teacher subscription. We are in the process of renaming
this feature to SmartMusic Gradebook™ to more clearly define the capability of
the product. SmartMusic Gradebook is designed to manage student assignments,
grades and recordings while documenting the progress of each student and
assessing student achievement. This provides music educators (and students) with
exciting new possibilities to assist in developing strong music programs and
complying with accountability requirements. SmartMusic Gradebook enables
teachers to easily send assignments to each of their students. Students complete
the assignment on their home computer provided that they have a SmartMusic
subscription, or on a school computer equipped with SmartMusic. Submitted
assignments are automatically graded and posted in the teacher's SmartMusic
Gradebook thereby providing teachers with the visible means for measuring
student achievement.
We have established a sales organization to focus on direct school district
sales activities and introduced site licenses offering discounts for volume
purchases. As of March 31, 2009 we had executed 216 site licenses, compared to
47 site licenses as of March 31, 2008.
In addition to tracking the total number of subscriptions, we track teachers
who use SmartMusic as well as the number of those teachers who are using the
Gradebook to deliver and manage student assignments to fifty students or more
(formerly known as Impact teachers, now Gradebook teachers). As of March 31,
2009, we reported 829 Gradebook teachers compared to 498 Gradebook teachers as
of March 31, 2008.
The following table illustrates our quarterly SmartMusic metrics:
Mar-08 Jun-08 Sep-08 Dec-08 Mar-09
Total Subscriptions 92,776 95,632 98,119 106,584 110,318
Educator Accounts 8,161 8,165 9,165 9,185 9,091
Educators who have issued
assignments* 1,159 1,282 827 1,436 1,874
Gradebook Teachers * 498 538 247 601 829
Site Licenses 47 97 189 212 216
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* Annual statistics that restart on July 1 of each year reflecting the start of the school-year cycle
Educator accounts experienced a 20% growth rate during the 2008 fiscal year
which creates the potential for sizable growth in student subscriptions.
However, this growth depends upon teachers increasing their use of SmartMusic
Gradebook to set up their classes, enroll students and issue frequent SmartMusic
assignments. To date, there are not enough teachers that have actively utilized
SmartMusic Gradebook to reflect a significant growth rate in subscriptions which
has contributed to student subscriptions lagging behind our expectations.
The SmartMusic target business model is based on music educators integrating
SmartMusic into their teaching and using the SmartMusic Gradebook to issue
frequent assignments, which we believe would result in an increase in student
subscriptions. As stated above, 1,874, or 21%, of the teachers who have
purchased SmartMusic have utilized SmartMusic Gradebook, and those teachers have
107,411 students receiving SmartMusic assignments. The total student
subscriptions associated with these Gradebook accounts are 46,353.
To accelerate the adoption of this target business model and address the
lower-than-expected subscription rates in 2008, in the first quarter of 2009 we
hired a sales director and increased the focus of our direct sales force on
existing SmartMusic teachers that have not yet utilized Gradebook in their
curriculum. In addition, our development efforts are focused on improving and
simplifying the SmartMusic purchase processes, Gradebook class set-up, student
enrollment and SmartMusic assignments. The overall objective is to make these
processes easy and intuitive for both teachers and students. These product
enhancements will be included in SmartMusic 2010, which is scheduled to be
released prior to the back-to-school season of 2009.
In the third quarter of 2008, we began tracking new versus renewed SmartMusic
subscriptions. The following table illustrates the net new SmartMusic
subscription data for the quarters ended September 30, 2008, December 31, 2008
and March 31, 2009:
Quarterly
Quarter Beginning New Renewed Subscriptions Quarter End Net New
End Date Subscriptions Subscriptions Subscriptions Ended Subscriptions Subscriptions
9/30/2008 95,632 20,347 20,017 37,877 98,119 2,487
12/31/2008 98,119 17,907 17,942 27,384 106,584 8,465
3/31/2009 106,584 10,609 12,241 19,116 110,318 3,734
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We define renewed subscriptions as those subscriptions that customers purchase within the two-month period after their prior subscription ended. Because of changes to the start of school from year to year as well as fluctuations in the date that music teachers implement their curriculum, we commonly see subscribers that have a delay of up to two months in renewing their subscription. As a result, we believe that using the above definition of a
renewal more accurately reflects the renewal rate for SmartMusic subscriptions.
We intend to report SmartMusic subscription renewals on a quarterly basis.
We have achieved positive cash flow from operations for the last five years,
including the most recent year ended December 31, 2008. With increased revenues
and, in particular, the growth in SmartMusic subscriptions, plus improvements in
operational efficiency over the last few years, we feel that we can continue to
achieve positive operating cash flow on an annual basis in the future. Our
quarterly results will fluctuate as a result of the cyclicality of the education
market. Due to the current economic conditions and concerns over school budgets,
we are cautious regarding our ability to continue annual profitability. However,
we have established contingency plans that will be implemented if certain
revenue and cash flow objectives are not met, which we believe will be adequate
to maintain positive cash flow.
In our Form 10-K filed with the Securities and Exchange Commission for the
year ended December 31, 2008, we identified critical accounting policies and
estimates for our business that we are incorporating herein by reference.
In 2009, we began reporting results of operations by two unique reportable
segments, Notation and SmartMusic. Historically, net revenue has been reported
separately for these two product lines. However, direct and operating costs had
not been previously assessed or reported by segment. Therefore, prior year
comparative costs are not available and operating costs by segment are not
discussed in this Management's Discussion and Analysis of Financial Condition
and Results of Operations. For further information on segment reporting, refer
to Note 6 to the financial statements appearing in Part I, Item 1 of this
report.
3 Months Ended March 31,
2009 2008 Incr (Decr) %
($ in thousands) ($ in thousands)
Notation revenue $ 2,528 $ 2,556 ($28 ) -1 %
SmartMusic revenue 1,156 882 274 31 %
Other revenue 158 184 (26 ) -14 %
Net revenue 3,842 3,622 220 6 %
Cost of revenues 557 507 50 10 %
Gross profit 3,285 3,115 170 5 %
Percentage of net sales 86 % 86 %
Development expense 1,279 1,113 166 15 %
Selling and marketing expense 1,131 1,175 (44 ) -4 %
General and administrative expense 1,032 985 47 5 %
Total operating expense 3,442 3,273 169 5 %
Operating loss (157 ) (158 ) 1 1 %
Other income 14 36 (22 ) -61 %
Net loss before taxes ($143 ) ($122 ) ($21 ) -17 %
Income tax provision (2 ) (27 ) 25 -93 %
Net loss ($145 ) ($149 ) $ 4 3 %
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Comparison of the three-month period ended March 31, 2009 to the three-month
period ended March 31, 2008
Net revenue. Net revenue increased 6% from $3,622,000 in the three-month
period ended March 31, 2008 to $3,842,000 in the three-month period ended
March 31, 2009.
Notation revenue decreased by $28,000 to $2,528,000 when comparing the
three-month period ended March 31, 2009 and 2008. The first quarter of 2008
included revenue from a $133,000 Finale site license, whereas there was no
comparable sale in 2009. Notation revenue decreases during the quarter were also
due to a decline in our channel sales due to economic conditions. Partially
offsetting this decline were sales of Finale NotePad®, which we began charging
for in October 2008.
SmartMusic revenue for the quarter ended March 31, 2009, was $1,156,000, an
increase of $274,000, or 31%, over the quarter ended March 31, 2008. The
increase in revenue reflects the continued growth of the SmartMusic product that
was originally launched in 2001 and the SmartMusic Gradebook product that was
released in 2007. It also reflects the success of our SmartMusic site license
program which encourages school district deployment of SmartMusic student
subscriptions and our direct sales force which focuses on district level sales.
As of March 31, 2008 there were 216 site licenses for SmartMusic with average
subscriptions per license of 128 and average potential of 233 subscriptions per
license.
SmartMusic is sold to schools, students and music organization members on a
subscription basis. Revenue for these subscriptions is recognized over the life
of the subscription which is typically 12 months. Total earned SmartMusic
subscription revenue for the three-month period ended March 31, 2009 was
$912,000, an increase of $211,000, or 30%, over the three-month period ended
March 31, 2008. This increase is due to the increase in the total number of
subscriptions as well as a price increase in July 2008 where teacher
subscriptions increased from $100 to $130 and student subscriptions increased
from $25 to $30. Total unearned SmartMusic subscription revenue (deferred
revenue) was $2,078,000 as of March 31, 2009, an increase of $488,000, or 31%,
over the balance at March 31, 2008. Deferred SmartMusic revenue represents the
future revenue to be recorded on current subscriptions.
SmartMusic has shown sustained growth since its launch. More than 9,091
schools have purchased SmartMusic, an increase of 11% over the 8,161 schools
that had purchased it as of March 31, 2008. Total SmartMusic subscriptions as of
March 31, 2009 number 110,318, representing a net gain of 17,542, or 19% over
the March 31, 2008 subscription count of 92,776.
SmartMusic Gradebook is a web-based service that is designed to manage
student assignments, recordings and grades while documenting the progress of
each student and assessing student achievement. We track teachers that use
SmartMusic as well as the number of those teachers who are using SmartMusic
Gradebook to deliver and manage student assignments to 50 or more students
(formerly Impact teachers). As of March 31, 2009, we had 829 SmartMusic
Gradebook teachers with an average of 39 student subscriptions per teacher. This
is an annual statistic, counting only teachers who have issued assignments to 50
or more students during a school fiscal year. Therefore, this is a gain of 829
SmartMusic Gradebook teachers during the 2008/2009 school year as the number of
Gradebook teachers restarts at zero on July 1 of each year to correspond with
the start of the school year. At March 31, 2008 we reported 498 Gradebook
teachers with an average of 32 student subscriptions per teacher. We believe
that not enough teachers have actively utilized SmartMusic Gradebook to reflect
a significant growth rate in student subscriptions and we continue to focus
specific marketing activities on SmartMusic and SmartMusic Gradebook, including
hiring a sales director in the first quarter of 2009 and introducing training
materials to teachers and students that simplify getting started with our
products. Additionally we intend to increase the focus of our direct sales force
on existing SmartMusic teachers that have not yet utilized the SmartMusic
Gradebook in their curriculum and anticipate continued growth in the number of
new subscriptions in the future.
Many SmartMusic customers, especially new customers, also purchase
accessories (primarily microphones and foot pedals) that are used with the
software. Revenue for the sales of accessories, included in the SmartMusic
revenue category, for the quarter ended March 31, 2009 was $176,000, which was
$5,000, or 3%, less than revenue of $181,000 for SmartMusic accessories in the
quarter ended March 31, 2008. This decrease is due to fewer new SmartMusic
subscribers in the first quarter of 2009 when compared to the first quarter of
2008. During the quarter ended March 31, 2009 total subscriptions increased
3,734, compared to an increase of 5,875 of total subscriptions during the
quarter ended March 31, 2008. We increased the selling price of microphones from
$15.00 to $19.95 in mid-January 2008 which partially offset the impact of the
decreased volume.
Gross profit. Gross profit in the quarter ended March 31, 2009 increased by
$170,000, to $3,285,000, compared to the quarter ended March 31, 2008. The
increase in gross profit for the three months ended March 31, 2009 is a result
of the increase in revenues offset by higher repertoire development amortization
as a result of our increased repertoire in SmartMusic. Repertoire development
amortization as a percentage of SmartMusic revenue was 11% for the current
quarter as compared to 10% for the same quarter last year. We expect
amortization related to repertoire development to increase as we continue to add
repertoire to SmartMusic. Gross margin as a percentage of sales was 86% for each
of the three-month periods ended March 31, 2009 and 2008.
Development expense. Development expenses increased 15% to $1,279,000, from
$1,113,000, when comparing the quarters ended March 31, 2009 and 2008.
Development expenses consist primarily of internal payroll, payments to
independent contractors and related expenses for the development and maintenance
of our Finale notation, SmartMusic and SmartMusic Gradebook products as well as
SmartMusic repertoire development, business systems and quality assurance.
Personnel and contract labor costs increased from the first quarter of 2009
compared to the same period in 2008 due to staff increases in order to achieve
numerous product development goals related to the simplification of SmartMusic
user interface, enrollment and purchase processes. Additionally, in June 2008 we
completed a server co-location project and expansion of our infrastructure to
support our anticipated SmartMusic growth. We anticipate increased development
costs due to the annualized impact of the increased headcount additions in 2008
and expenses related to our infrastructure expansion.
Selling and marketing expense. Selling and marketing expenses primarily
consist of marketing, advertising and promotion expenses, business development
and customer service activities and payroll. Sales and marketing expenses
decreased 4% to $1,131,000 in the quarter ended March 31, 2009 compared to
$1,175,000 for the quarter ended March 31, 2008. The decrease in expenses is
primarily due to decreased costs related to tradeshow activities. We anticipate
sales and marketing expenses for future months in 2009 to be comparable to those
in 2008.
General and administrative expense. General and administrative expenses
consist primarily of payroll and related expenses for executive and
administrative personnel, professional services, facility costs, amortization of
certain intangible assets with finite lives, bad debt and other general
corporate expenses. General and administrative expenses increased 5% to
$1,032,000 during the first quarter of 2009 compared to $985,000 for the same
period of 2008. General and administrative costs increased primarily as a result
of standard annual increases in health insurance premiums, legal, accounting and
consulting expenses.
Operating loss. Net loss from operations was comparable at $157,000 for the
three months ended March 31, 2009 and $158,000 in the three months ended
March 31, 2008. We maintained our operating performance in the first quarter due
mainly to the continued performance of our SmartMusic product, offset in part by
the increased development and general and administrative costs noted above, when
compared to the same period last year.
The Notation segment results for the first quarter of 2009 reflects operating
income of $1,447,000, the SmartMusic segment reported an operating loss of
$104,000 and $1,500,000 of costs, primarily general and administrative, are not
allocated by segment. Prior year comparative costs are not reported as direct
and operating costs had not been previously assessed or reported by segment.
Net loss. Net loss in the first quarter of 2009 was $145,000, or $0.03 per
basic and diluted share, compared to net loss of $149,000, or $0.03 per basic
and diluted share, in the first quarter of 2008. The comparable net loss during
the first quarter was due mainly to the same factors noted above.
Liquidity and capital resources. Net cash used by operating activities was
$167,000 for the quarter ended March 31, 2009, compared to $78,000 of cash used
by operating activities in the quarter ended March 31, 2008. The increase in
cash used in the first quarter of 2009 compared to the same period in 2008 is
primarily the result of a decline in new SmartMusic subscriptions, which reduced
deferred revenue and increased working capital requirements. Net new
subscriptions in the first quarter of 2009 were 3,734 compared to 5,875 in the
first quarter of 2008.
Net cash used in investing activities was $299,000 for the quarter ended
March 31, 2009, compared to $579,000 cash used in investing activities for the
comparable quarter of 2008. The decrease is primarily due to the decrease of
capitalization of software development, primarily for Repertoire Development.
Our spending on Repertoire Development has declined due to reducing the overall
number of titles being developed, shifting from band to orchestra titles that
have fewer parts and are therefore less expensive, and moving engraving work
in-house from external contractors.
Net cash used by financing activities was $15,000 in the first quarter of
2009. This is a decrease of $298,000 compared to net cash provided by financing
activities of $283,000 in the first quarter of 2008. During the first quarter of
2008, $297,000 was received for stock option and warrant exercises compared to
$0 in the first quarter of 2009. We expect cash provided from financing
activities to be lower in 2009 due to the fact that substantially all of our
outstanding warrants were exercised or expired in 2008 and the relatively low
intrinsic value of options outstanding at March 31, 2009.
Cash and cash equivalents as of March 31, 2009 was $6,111,000 compared to
$5,667,000 as of March 31, 2008. The increase in cash is due to our net income
reported for the year ended December 31, 2008 and the increase in SmartMusic
subscription revenue during the first quarter of 2009. Our quarterly revenues
and operating cash flows are typically seasonal, with the first and second
quarters being historically lower than the third and fourth quarters. This
seasonal pattern is primarily due to timing of the upgrade releases of Finale,
which typically occur in the third or fourth quarter, and school budget cycles.
Management believes that we currently have sufficient cash to finance
operations for the foreseeable future. If we do not meet our anticipated future
revenue levels, management is committed to taking actions necessary to ensure
the conservation of adequate cash to continue to finance our operations. Due to
current economic conditions, we have established contingency plans that will be
implemented if certain revenue and cash flow objectives are not met, which we
believe will be adequate to maintain positive cash flow.
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