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BTH > SEC Filings for BTH > Form 8-K on 22-Apr-2009All Recent SEC Filings

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Form 8-K for BLYTH INC


22-Apr-2009

Other Events


Item 8.01. Other Events

Blyth, Inc. noted that its PartyLite U.S. subsidiary issued a press release on April 20, 2009 (attached as Exhibit 99.1) that provided certain of its U.S. operating indicators for March 2009. Therein, the following performance metrics were discussed for which we are providing the following additional information:

· Average earnings for PartyLite's U.S. Consultants increased 28% in March 2009:

We note that an increase or decrease in average Consultant earnings does not necessarily correlate to a directionally similar change in PartyLite's or our reported sales or profits.

· More than 7,000 new Consultants have joined PartyLite U.S. since January 2009:

The above 7,000 new Consultants reflect new U.S. Consultant applications received between January 1, 2009 and March 31, 2009 and is approximately flat to the comparable prior year period.

In our public filings, we report the net number of active independent sales Consultants, which reflects (1) new Consultant applications, (2) re-activated Consultants and (3) inactivated Consultants. Based on this calculation, PartyLite's U.S. active independent sales Consultants declined by approximately 1,600 between January 1, 2009 and March 31, 2009, which compares to a decline of approximately 6,000 for the comparable prior year period.

We also clarify that PartyLite is a direct selling company that offers the opportunity to start a PartyLite business with no initial out-of-pocket costs. Monthly sales data is not necessarily indicative of results for the quarter, and we do not intend to provide data relating to our direct selling operations beyond that of segment sales, operating profits and ending Consultant count in our periodic reports to be filed with the Securities and Exchange Commission.

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