Item 5.02 Departure of Directors or Principal Officers;
Election of Directors; Appointment of Principal Officers; Compensatory Arrangements of Certain Officers.

On March 25, 2009, Maui Land & Pineapple Company, Inc. (the "Company") announced the appointment of John P. Durkin (48) to the position of Chief Financial Officer. The appointment which was approved by the Company's Board of Directors on March 9, 2009, is effective as of April 15, 2009. In connection with the appointment of Mr. Durkin, the Company issued a press release on March 25, 2009, a copy of which is filed as Exhibit 99.1 to this Current Report on Form 8-K.

From 2007 to December 2008, Mr. Durkin served as Managing Director at Nikko Citi Holdings Co. Ltd., and CFO of Nikko Cordial Financial Group both in Tokyo, Japan. From 2006 to 2007, he was CFO of Asurion Asia and Representative Director and President of Vodafone Finance KK. From 2001 to 2006, Mr. Durkin served as Representative Executive Officer and Chief Financial Officer for affiliates of Vodafone Group Plc in Japan.

Material terms of the employment offer letter accepted by Mr. Durkin include an annual salary of $240,000; annual cash bonus with amount and performance criteria to be set by the Compensation Committee of the Board of Directors ("Compensation Committee"); an option to purchase 20,000 shares of MLP common stock at the closing price on April 15, 2009; 15,000 shares of restricted MLP common stock that vests based on performance criteria to be set by the Compensation Committee; and $35,000 moving allowance.

Item 9.01 Financial Statements and Exhibits

(d) Exhibits

Exhibit Number Description
99.1 Maui Land & Pineapple Company, Inc. Press Release dated March 25, 2009.

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