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DELL > SEC Filings for DELL > Form 10-Q on 4-Dec-2008All Recent SEC Filings

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Form 10-Q for DELL INC


4-Dec-2008

Quarterly Report


ITEM 2. Management's Discussion and Analysis of Financial Condition and Results of Operations

SPECIAL NOTE: This section, "Management's Discussion and Analysis of Financial Condition and Results of Operations," contains forward-looking statements based on our current expectations. Actual results in future periods may differ materially from those expressed or implied by those forward-looking statements because of a number of risks and uncertainties. For a discussion of risk factors affecting our business and prospects, see "Part II - Item 1A - Risk Factors".

All percentage amounts and ratios were calculated using the underlying data in thousands. Unless otherwise noted, all references to industry share and total industry growth data are for personal computers (including desktops, notebooks, and x86 servers), and are based on preliminary information provided by IDC Worldwide Quarterly PC Tracker, October 24, 2008. Share data is for the calendar quarter and all our growth rates are on a fiscal year-over-year basis. Unless otherwise noted, all references to time periods refer to our fiscal periods.

Overview

Our Company

As a leading technology company, we offer a broad range of product categories, including desktop PCs, notebooks, software and peripherals, servers and networking products, services, and storage. We are the number one supplier of personal computer systems in the United States, and the number two supplier worldwide.

We have manufacturing locations around the world and relationships with third-party original equipment manufacturers. This structure allows us to optimize our global supply chain to best serve our global customer base. We continue to expand our supply chain which allows us to enhance product design and features, shorten product development cycles, improve logistics, and lower costs, thus improving our competitiveness.

We were founded on the core principle of a direct customer business model which included build to order hardware for consumer and commercial customers. The inherent velocity of this model, which included a highly efficient global supply chain, allowed for low inventory levels and the ability to be the industry leader in selling the most relevant technology, at the best value, to our customers. Our direct relationships with customers also allowed us to bring to market products that featured customer driven innovation, thereby allowing us to be on the forefront of changing user requirements and needs. Over time we have expanded our business model to include a broader portfolio of products, including services, and we have also added new distribution channels, such as consumer retail, system integrators, and value added resellers, which allow us to reach even more end-users around the world. We also offer various financing alternatives, asset management services, and other customer financial services for business and consumer customers. As a part of our overall growth strategy, we have executed targeted acquisitions to augment select areas of our business with more products, services, and technology.

Our new distribution channels include the launch in Fiscal 2008 of our global retail initiative, offering select products in retail stores in the Americas; Europe, Middle East, and Africa ("EMEA"); and Asia Pacific-Japan ("APJ"). In Fiscal 2008, we also launched PartnerDirect, a global program that will bring our existing value-added reseller programs under one umbrella including training, certification, deal registration, focused sales and customer care, and a dedicated web portal.

We continue to simplify technology and lower costs for our customers while expanding our business opportunities. Underpinning these goals is our commitment to achieving world-class competitiveness, low cost and expense, any-to-any supply chain, services and solutions, and sales effectiveness. We are currently focused on five key growth priorities which, when coupled with our core competencies, we believe will drive an optimal balance of long-term sustained growth, profitability, and cash flow:

- Global Consumer - In the first quarter of Fiscal 2009, we realigned our management and reporting structure to focus on worldwide sales to individual consumers and retailers as a part of an internal consolidation of our consumer business. Our global consumer business is comprised of on-line sales, sales over the phone, and sales through our retail channel. The global consolidation of this business will improve our global sales execution and coverage through better customer alignment, targeted sales force investments in rapidly growing countries, and improved marketing tools. We are also designing new, innovative products with faster development cycles and


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competitive features including the new Studio line of notebooks, which allow consumers greater personalization and self expression. Finally, we have rapidly expanded our retail business in order to reach more consumers.

- Enterprise - In the enterprise, our solution mission is to help companies of all sizes simplify their IT environments. The complete solution includes servers, storage, services, and software. At the core of this simplification problem is complexity in IT architecture and operations developed over decades and ineffective services models that create unnecessary complexity and cost. We are focused on helping customers identify and remove this unnecessary cost and complexity. This year we have strengthened our storage portfolio with expanded EqualLogic solutions, new Power Vault storage products, and fourth generation DellEMC storage systems. We also invested in power and cooling solutions for our data center platforms, including blade servers, and as a result we have become the industry leader in server virtualization, power, and cooling performance.

- Notebooks - Our goal is to reclaim notebook leadership by creating the best products while shortening our development cycle and being the most innovative developer of notebooks. To help meet this goal, we have separated our consumer and commercial design functions to drive greater focus and launched several notebook products. Industry analysts expect the sale of notebook units globally to outpace that of desktops for the first time next year and for that trend to continue into the future. In third quarter of Fiscal 2009, we introduced a new addition to our Dell Inspiron products with our new 3G enabled Inspiron Mini. This year, we also had the largest global product launch in our company's history with our new E Series commercial Latitude and Dell Precision notebooks. We expect to continue to launch a number of new notebook products throughout the remainder of Fiscal 2009, targeting various price and performance bands.

- Small and Medium Business - We are focused on providing small and medium businesses the simplest and most complete IT solution, customized for their needs, by extending our channel direct program (PartnerDirect) and expanding our offerings to mid-sized businesses. We are committed to improving our storage products and services as evidenced by our new Building IT-as-a-Service solution, which provides businesses with remote and lifecycle management, e-mail backup, and software license management.

- Emerging countries - We are focused on and investing resources in emerging countries with an emphasis on Brazil, Russia, India, and China, where we expect a majority of the worldwide growth to occur in the next four years. We are also creating customized products and services to meet the preferences and demands of individual countries and various regions, including the new Vostro A notebooks and desktops designed specifically for cost sensitive growing businesses in emerging economies.

We continue to invest in initiatives that will align our new and existing products around customers' needs in order to drive long-term, sustainable growth, profitability, and cash flow. We also continue to grow our business organically and through acquisitions. During the first nine months of Fiscal 2009, we acquired two companies, with the larger being MessageOne, Inc. These acquisitions are targeted to further expand our service capabilities. We expect to make more acquisitions in the future.


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Third Quarter Performance

During the third quarter of Fiscal 2009, we faced a challenging IT end-user demand environment as current economic conditions influenced global customer spending behavior. We saw a meaningful decline in global IT end-user demand in September versus August, and this trend continued into October. Given the challenging environment, we focused on profitable growth opportunities, operating expense reductions, and optimizing product costs. In the third quarter, we also realized greater than typical declines in component costs. We believe that global IT industry end-user demand will continue to be challenging, and we will continue to focus on diversifying our revenue and profit base, optimizing our product mix, and aggressively managing our cost structure.

Share position           •    We shipped approximately 10.5 million units, resulting
                              in a worldwide PC share position of 14.2%, a decrease
                              of approximately one-half percentage point
                              year-over-year.

Net revenue              •    Net revenue decreased 3% year-over-year to $15.2
                              billion, with unit shipments up 3% year-over-year.
Operating income         •    Operating income increased 22% year-over-year to $1.0
                              billion for the current quarter, or 6.7% of revenue,
                              as compared to $829 million or 5.3% of revenue for the
                              third quarter of Fiscal 2008.

Earnings per share       •    Earnings per share increased 9% to $0.37 for the
                              current quarter compared to $0.34 for the third
                              quarter of Fiscal 2008.

Results of Operations

The following table summarizes the results of our operations for the three and
nine-month periods ended October 31, 2008, and November 2, 2007:


                                          Three Months Ended                               Nine Months Ended

                               October 31, 2008        November 2, 2007        October 31, 2008        November 2, 2007
                                            % of                    % of                    % of                    % of
                              Dollars      Revenue    Dollars      Revenue    Dollars      Revenue    Dollars      Revenue
                                                (in millions, except per share amounts and percentages)

Net revenue                  $  15,162     100.0%    $  15,646     100.0%    $  47,673     100.0%    $  45,144     100.0%
Gross margin                 $   2,853      18.8%    $   2,888      18.5%    $   8,645      18.1%    $   8,677      19.2%
Operating expenses           $   1,838      12.1%    $   2,059      13.2%    $   5,912      12.4%    $   6,013      13.3%
Operating income             $   1,015      6.7%     $     829      5.3%     $   2,733      5.7%     $   2,664      5.9%
Net income                   $     727      4.8%     $     766      4.9%     $   2,127      4.5%     $   2,268      5.0%
Earnings per share diluted   $    0.37       N/A     $    0.34       N/A     $    1.06       N/A     $    1.00       N/A

Consolidated Operations

Consolidated revenue decreased 3% year-over-year for the third quarter of Fiscal 2009 and increased 6%, year-over-year, for the first nine months of Fiscal 2009. During the third quarter of Fiscal 2009, our global commercial business revenue declined 6% year-over-year on a unit shipment decline of 5% due to the challenging global IT end-user demand environment. Our global consumer business partially offset the declines in our global commercial business by posting year-over-year revenue growth of 10% for the third quarter of Fiscal 2009. For the first nine months of Fiscal 2009, our global commercial business grew 3% year-over-year and our global consumer business grew 19% year-over-year. During the third quarter of Fiscal 2009, we grew revenue in our mobility, software and peripherals, and services product lines as compared to the third quarter of Fiscal 2008. For the first nine months of Fiscal 2009, we grew revenue across all of our product lines with the exception of desktops. Revenue outside the U.S. comprised 48% of consolidated revenue for the third quarter of Fiscal 2009, compared to 46% for the same period last year. Collectively, Brazil, Russia, India, and China ("BRIC") year-over-year revenue growth was 20% on unit growth of 43% for the third quarter of Fiscal 2009. To continue to capitalize on and increase international


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growth, we are tailoring solutions to meet specific regional needs, enhancing relationships to provide customer choice and flexibility, and expanding into these and other emerging countries that represent 85% of the world's population.

The U.S. Dollar strengthened during the third quarter of Fiscal 2009 against most major currencies, especially the Euro and British Pound. In such an environment, foreign denominated revenues and expenses translate to less U.S. Dollars. We manage our business on a U.S. Dollar basis and we have a comprehensive hedging program to substantially mitigate, but not completely eliminate, the impact of currency fluctuations on our financial results. We may periodically adjust local currency product and services pricing in response to currency fluctuations. The impact of the currency movements on our revenue growth in the third quarter of Fiscal 2009 was a benefit of approximately 2% - 3% against the same period of last year.

Operating income increased 22% year-over-year to $1.0 billion from $829 million for the third quarter of Fiscal 2009 as compared to the third quarter of Fiscal 2008. The improvement in operating income was driven by lower component costs, an improved mix of products and services, and lower operating expenses as we began to realize the benefits from our cost-improvement initiatives. Operating expenses declined 11%, reaching its lowest level in the past seven quarters. The increase in profitability as a percentage of revenue was most pronounced in the results of our APJ Commercial and Global Consumer segments. In the third quarter, the Global Consumer segment operating income was 4% of revenue. In the near-term, we expect the operating income percentage for Global Consumer to be in the 1% - 2% range as we balance profitability with growth in our expansion in this strategic market. Net income decreased 5% year-over-year to $727 million during the third quarter of Fiscal 2009. Impacting net income was a decline in investment and other, net and a higher effective income tax rate due to our geographic mix of pre-tax income.

Operating income increased 3% year-over-year to $2.7 billion for the nine months ended October 31, 2008. The increase in operating income was due to reduced operating expenses, component cost declines, and an improved mix of product and services. We continued to carefully manage our operating expenses while continuing to invest in selected strategic areas. In addition, for the first nine months of Fiscal 2009, adjustments to correct items related to prior periods, in the aggregate, increased income before taxes by approximately $110 million. The two largest of these corrections include a reversal of the excess amount of the provision for Fiscal 2008 employee bonuses and foreign exchange rate errors. Correcting these errors increased income before tax by $46 million and $42 million, respectively. We recorded the correction of these errors in the first quarter of Fiscal 2009. For the first nine months of Fiscal 2009, net income decreased 6% year-over-year to $2.1 billion. Net income was impacted by a decline in investment and other, and an increase in our effective tax rate for the first nine months of Fiscal 2009.

Our average selling price (total revenue per unit sold) during the third quarter and first nine months of Fiscal 2009 decreased 6% and 7%, respectively, year-over-year, which primarily resulted from our actions to increase our presence in consumer retail. Our recent market strategy has been to concentrate on solutions sales to drive a more profitable mix of products and services, while pricing our products to remain competitive in the marketplace. In the third quarter and first nine months of Fiscal 2009, we continued to see competitive pressure, particularly for lower priced desktops and notebooks, as we targeted a broader range of products and price bands. We expect that this competitive pricing environment will continue for the foreseeable future.

Revenues by Segment

We conduct operations worldwide. Effective the first quarter of Fiscal 2009, our operating structure consisted of the following four segments: Americas Commercial, EMEA Commercial, APJ Commercial, and Global Consumer. Our commercial business includes sales to corporate, government, healthcare, education, small and medium business customers, and value-added resellers and is managed through the Americas Commercial, EMEA Commercial, and APJ Commercial segments. The Americas Commercial segment, which is based in Round Rock, Texas, encompasses the U.S., Canada, and Latin America. The EMEA Commercial segment, based in Bracknell, England, covers Europe, the Middle East, and Africa; and the APJ Commercial segment, based in Singapore, encompasses the Asian countries of the Pacific Rim as well as Australia, New Zealand, and India. The Global Consumer segment, which is based in Round Rock, Texas, includes global sales and product development for individual consumers and retailers around the world. See Note 12 of Notes to Consolidated Financial Statements included in "Part I - Item 1
- Financial Statements" for additional information about our operating segments.


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During the first nine months of Fiscal 2008, we began selling desktop and notebook computers, printers, ink, and toner through retail channels in the Americas, EMEA, and APJ in order to expand our customer base. Our goal is to have strategic relationships with a number of major retailers in our larger geographic regions. During the third quarter of Fiscal 2009, we continued to expand our global retail presence, and we now reach approximately 20,000 retail locations worldwide.

The following table summarizes our revenue by reportable segment for three and nine-month period ended October 31, 2008, and November 2, 2007:

                                   Three Months Ended                               Nine Months Ended

                        October 31, 2008        November 2, 2007        October 31, 2008        November 2, 2007
                                     % of                    % of                    % of                    % of
                       Dollars      Revenue    Dollars      Revenue    Dollars      Revenue    Dollars      Revenue
                                                    (in millions, except percentages)

Net revenue
Americas Commercial   $   7,229       48%     $   7,834       50%     $  22,623       48%     $  22,765       50%
EMEA Commercial           3,272       21%         3,448       22%        10,581       22%         9,927       22%
APJ Commercial            1,818       12%         1,790       11%         5,896       12%         5,262       12%
Global Consumer           2,843       19%         2,574       17%         8,573       18%         7,190       16%

Net revenue           $  15,162      100%     $  15,646      100%     $  47,673      100%     $  45,144      100%

• Americas Commercial - Americas Commercial revenue decreased 8% and 1% with unit shipments down 14% and 1% year-over-year for the third quarter and first nine months of Fiscal 2009, respectively. Revenue declined across all business sectors within Amercias Commercial, except for Latin America and sales to the U.S. Federal government, due to the challenging IT end-user demand environment. From a product perspective, the revenue decline was primarily due to a decrease in desktop revenue of 14% and 9% for the third quarter and first nine months of Fiscal 2009, respectively, on a desktop unit decline of 14% and 4%, for the respective periods. Americas Commercial also experienced mobility revenue decline of 15% and 5% for the third quarter and first nine months of Fiscal 2009, respectively, on mobility unit decline of 14% and unit growth of 2% for the respective periods. This decline was offset by strong revenue growth in services, which increased 10% during the third quarter of Fiscal 2009 and 17% for the first nine months of Fiscal 2009. Growth in Latin America was led by Brazil and Chile, which experienced an 18% and 8%, respectively, year-over-year increase in revenue during the third quarter of Fiscal 2009 as compared to Fiscal 2008.

• EMEA Commercial - EMEA Commercial experienced a 5% year-over-year decline in revenue on flat unit shipments for the third quarter of Fiscal 2009. The revenue decline was primarily a result of a significant decline in desktop revenue of 16% for the third quarter of Fiscal 2009, partially offset by revenue growth with our storage products, software and peripherals, and services. EMEA Commercial also experienced a mobility revenue decline of 3% on mobility unit growth of 9% for the third quarter of Fiscal 2009. During the third quarter of Fiscal 2009, EMEA Commercial continued to experience weakened demand in Western Europe; however, there was double digit revenue growth in several emerging countries such as the Czech Republic, Poland, and Ukraine. This growth, while consistent with our overall strategy, continued to drive a mix shift in the EMEA Commercial revenue base. As a result, during the third quarter of Fiscal 2009, total average revenue per unit decreased 5%.

During the first nine months of Fiscal 2009 EMEA Commercial had 7% year-over-year increase in net revenue with unit shipments up 16%. This growth was due to increases in mobility revenue of 19% on unit growth of 37% during the first nine months of Fiscal 2009 compared to the same period last year. EMEA Commercial experienced revenue growth for the first nine months of Fiscal 2009 in emerging countries as well as small and medium businesses, even though revenue declined for emerging countries and our small and medium businesses for the third quarter.

• APJ Commercial - During the third quarter and first nine months of Fiscal 2009, APJ Commercial experienced a 2% and 12% year-over-year increase in revenue to $1.8 billion and $5.9 billion, respectively, on a 15% and 20% increase in unit shipments, for the respective periods, driven by strong double digit unit growth in emerging


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countries. For the third quarter of Fiscal 2009, sales of storage and mobility products increased year-over-year by 25% and 13%, respectively, with unit growth of 36% for mobility. Sales of mobility products grew due to the continued shift in customer preference from desktops to notebooks. For the first nine months of Fiscal 2009, revenue grew across all product lines, with mobility and storage leading the growth with year-over-year revenue increases of 24% and 20%, respectively. From a country perspective, India, Australia, and New Zealand experienced strong revenue growth during the third quarter of Fiscal 2009. During the third quarter of Fiscal 2009, year-over-year revenue growth for our targeted BRIC countries of India and China was 16% and 2%, respectively.

• Global Consumer - Global Consumer revenue increased 10% and 19% year-over-year for the third quarter of Fiscal 2009 and first nine months of Fiscal 2009, respectively, on unit growth of 32% and 43% for the third quarter and first nine months of Fiscal 2009, respectively. Year-to-date, we have grown over two times the industry rate of growth on a unit basis and increased our global share to 8.4%, driven by continued success in the global retail channel and a more diversified and leading product portfolio. This growth was led by our APJ consumer business with a 64% year-over-year increase in revenue. From a product perspective, the increase in Global Consumer revenue for the third quarter of Fiscal 2009 is primarily due to strong mobility and services growth of 31% and 16%, respectively. For the first nine months of Fiscal 2009, mobility and software and peripherals led Global Consumer revenue growth with year-over-year increases of 46% and 19%, respectively, and unit growth of 80% for mobility. Our mobility growth in this segment can be primarily attributed to our entrance into retail distribution arrangements, which began in the second half of Fiscal 2008, and the continued shift of consumer preference from desktops to notebooks. Global Consumer's revenue growth was offset by a 22% and 12% year-over-year decrease in desktop revenue for the third quarter and first nine months of Fiscal 2009, on desktop unit decline of 20% and unit growth of 1%, respectively.

We believe that global IT industry end-user demand will continue to be challenging in the foreseeable future, and we will continue to focus on diversifying our revenue and profit base, optimizing our product mix, and aggressively managing our cost structure.

Revenue by Product and Services Categories

We design, develop, manufacture, market, sell, and support a wide range of products that in many cases are customized to individual customer requirements. Our product categories include desktop computer systems, mobility products, software and peripherals, servers and networking products, and storage products. In addition, we offer a range of services.

The following table summarizes our net revenue by product categories and services:

                                     Three Months Ended                              Nine Months Ended

                           October 31, 2008       November 2, 2007       October 31, 2008        November 2, 2007
                                       % of                   % of                    % of                    % of
                         Dollars      Revenue   Dollars      Revenue    Dollars      Revenue    Dollars      Revenue
                                                      (in millions, except percentages)

Net revenue:
Desktop PCs              $  4,083       27%     $  4,754       30%     $  13,712       29%     $  14,713       32%
Mobility                    4,849       32%        4,729       30%        14,624       31%        12,610       28%
Software & peripherals      2,586       17%        2,533       16%         8,116       17%         7,254       16%
Servers & networking        1,573       10%        1,651       11%         4,928       10%         4,862       11%
Services                    1,449       10%        1,355       9%          4,359       9%          3,919       9%
Storage                       622       4%           624       4%          1,934       4%          1,786       4%

Net revenue              $ 15,162      100%     $ 15,646      100%     $  47,673      100%     $  45,144      100%

• Desktop PCs - During the third quarter and first nine months of Fiscal 2009, revenue from desktop PCs (which includes desktop computer systems and workstations) decreased year-over-year 14% and 7%, respectively, on a unit decline of 10% for the third quarter and a 1% unit growth for the first nine months of Fiscal 2009. The decline was primarily due to the on-going competitive pricing pressure for lower priced desktops and a softening in . . .

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