Forward Looking Statements

This Management's Discussion and Analysis of Financial Condition and Results of Operation and other sections of this Form 10-Q contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve risks and uncertainties that are based on current expectations, estimates and projections about the Company's business, and beliefs and assumptions made by management. Words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" and variations of such words and similar expressions are intended to identify such forward-looking statements. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to: availability of financing for growth, availability of adequate supply of high quality grapes, successful performance of internal operations, impact of competition, changes in wine broker or distributor relations or performance, impact of possible adverse weather conditions, impact of reduction in grape quality or supply due to disease, impact of governmental regulatory decisions, and other risks detailed below as well as those discussed elsewhere in this Form 10-Q and from time to time in the Company's Securities and Exchange Commission filings and reports. In addition, such statements could be affected by general industry and market conditions and growth rates, and general domestic economic conditions. The Company undertakes no obligation to revise forward-looking statements to reflect events or changes after the date of this discussion or to reflect the occurrence of unanticipated events.

Critical Accounting Policies

The foregoing discussion and analysis of our financial condition and results of operations are based upon our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these financial statements requires the Company's management to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate our estimates, including those related to revenue recognition, collection of accounts receivable, valuation of inventories, and amortization of vineyard development costs. We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances. Actual results may differ from these estimates under different assumptions or conditions. A description of our critical accounting policies and related judgments and estimates that affect the preparation of our financial statements is set forth in our Annual Report on Form 10-KSB for the year ended December 31, 2007. Such policies were unchanged during the three months ended September 30, 2008.

Overview

Sales revenue for the three months ended September 30, 2008 decreased $193,847 or -4.6% from the comparable prior year period. Sales revenue for the nine months ended September 30, 2008 decreased $227,764 or -2.0% for the comparable prior year period.

Sales revenue growth for the first nine months of 2008 versus 2007 is being constrained principally due to out of state customers whom are ordering less and conserving cash. Additionally, in-state sales are adversely affected by three Pinot Noir products being out of stock. These products are now available for sale in the 4th Quarter of 2008.

Taken as a whole, the three sales departments: National Sales, Oregon Wholesale (Bacchus Fine Wines) and Retail showed reduced performance on their net contribution for the three and nine months ended September 30, 2008 versus the comparable prior year periods.

Net operating income performance for the quarter and year ended September 30, 2008 was less mainly due the reduced sales volume in National Sales and In-State

Distribution coupled with incremental sales, general and administrative expenses. Cost of sales has increased mainly due to the impact of one-time accounting adjustments on in-state wholesale purchased brands inventory and adjustments to reconcile the physical count to the perpetual inventory on-hand. Sales, General and Administrative expense increases are primarily due to incremental shipping charges due to higher fuel costs, higher labor costs including related fringe benefits and overall inflationary general and administrative expenses versus prior year.

As a result, the Company generated $0.05 and $0.10 basic earnings per share during the three and nine months ended September 30, 2008, a decrease of $0.06 and $0.11 basic earnings per share versus the comparable prior year periods.

The winery bottled approximately 44,000 cases in the third quarter of 2008, mainly 2007 vintage Pinot Noir, Barrel Select Pinot Noir and Founder's Reserve Pinot Noir.

The Company has an asset-based loan agreement with Umpqua Bank that allows it to borrow up to $2,000,000. The maturity date on this note is January 5, 2009. At September 30, 2008, the Company had a credit line balance of $403,485 and $1,596,515 of available credit. The interest rate in the quarter was 5.0%. The interest rate on this note is a variable interest rate and is subject to change from time to time based on changes in an independent index which is the Prime Rate as published in the Wall Street Journal (the "Index"). The index rate at September 30, 2008 is 5.00%. The loan agreement contains, among other things, certain restrictive financial covenants with respect to total equity, debt-to-equity and debt coverage that must be maintained by the Company on a quarterly basis. As of September 30, 2008, the Company was in compliance with all of the financial covenants.

The Company's wines continued to accumulate prized recognition from national wine groups and publications.

The winery's 2006 Estate Pinot Noir was awarded the top honor for the $35-$40 price range in the 2008 Tasters Guild Wine Lovers International Consumer Wine Judging with a double gold. This wine also received a score of 89 points from Wine Spectator Magazine in its September 2008 issue.

The regional wine publication, Wine Press Northwest, in its Fall 2008 issue gave the winery's flagship Pinot Noir, the 2006 Willamette Valley, an "Excellent" rating.

The Company's Tualatin Estate Vineyard took the top honors in the Oregon State Fair Professional Wine Competition this August by winning "Best in Show" and also "Best of Varietal" at the Denver International Wine Competition with the 2006 Pinot Noir.

Consumer Reports magazine in their July issue named the 2006 Willamette Valley Vineyards Pinot Gris among the best warm-weather wines. The winery's Riesling had previously been recognized by Consumer Reports in December of 2007.

RESULTS OF OPERATIONS

Revenue

Net revenue for the three and nine months ended September 30, 2008 decreased $193,847 or -4.6% and $227,764 or -2.0%, respectively, versus the corresponding periods in the preceding year. The decrease in the quarter is primarily due to decreased order activity from in-state wholesale customers and out-of-state distributors. This is offset somewhat by increased retail direct to consumer sales. The decrease in in-state wholesale revenue is primarily due to outages of certain core Pinot Noir products. The overall decrease in revenue for the first nine months is primarily due to out-of-state distributors ordering less in the first nine months of 2008 and the in-state

wholesale lost placements previously mentioned. Retail direct to consumer sales for the first nine months are favorable over last year by 78.4%.

Our revenues from winery operations are summarized as follows:

                                               Three months ended             Nine months ended
                                                 September 30,                  September 30,
                                              2008           2007            2008            2007
Retail Sales, Rental Income and Events     $   711,358    $   662,458    $  1,832,616    $  1,689,742
In-state sales                               1,828,933      1,886,224       5,178,767       5,301,522
Out-of-state sales                           1,618,816      1,782,429       4,604,926       4,841,251
Bulk wine/Misc. sales                                -          2,981               -          20,567

Total Revenue                                4,159,107      4,334,092      11,616,309      11,853,082

Less excise taxes                             (102,585 )      (83,723 )      (272,130 )      (281,139 )

Net Revenue                                $ 4,056,522    $ 4,250,369    $ 11,344,179    $ 11,571,943

Retail sales, rental income and events for the three and nine months ended September 30, 2008 increased $48,900 or 7.4% and $142,874 or 8.5%, respectively, compared to the corresponding prior year periods. The incremental revenue is primarily due to increased volumes of direct to consumer retail sales in the quarter. This is somewhat offset by a reduced number of on-site room rentals and event revenue versus prior year.

Sales in the state of Oregon, through our wholesale department, Bacchus Fine Wines, decreased $57,291 or -3.0% and $122,755 or -2.3% in the three and nine months ended September 30, 2008, respectively, compared to the corresponding prior year periods. The decrease is largely the result of reduced order activity with a key customer due to the outage of specific Willamette Valley Vineyard brand Pinot Noir varietal. This was mostly offset by the increased product placements and development of the wholesale department's portfolio of brands produced by wineries outside of Oregon. As a result of the recent release of the 2007 vintage Pinot Noir in the fourth quarter of 2008, the key customer noted above will begin receiving shipments in the fourth quarter of 2008.

Out-of-state sales in the three and nine months ended September 30, 2008 decreased $163,613 or -9.2% and decreased $236,325 or -4.9%, respectively, versus the comparable prior year periods. The decrease in the year is primarily due to reduced order activity by distributors whom are reducing their inventory levels even though sales to end consumers are up over last year.

Gross Profit

Gross profits for the three and nine months ended September 30, 2008 decreased $144,883 or -6.8% and $9,319 or -0.2%, respectively, versus the comparable prior year periods.

As a percentage of net revenue, gross profit from winery operations was 48.8% and 48.8% in the three and nine months ended September 30, 2008, respectively, as compared to 50.0% and 48.0% in the comparable prior year periods. The stability in gross profit as a percentage of net revenue is mainly due to the impact of Retail which, for this year, represents a higher percentage of total gross profit and the mix of out of state sales towards higher margin products. The Company continues to focus on improved distribution of higher margin Willamette Valley Vineyards brand products as well as continuing our efforts to reduce grape and production costs. Our increased representation of brands

other than our own through our Oregon Wholesale sales force and increases in cost of production may erode future gross margin as a percentage of sales due to the lower margins associated with selling those brands.

Selling, General and Administrative Expense

Selling, general and administrative expenses for the three and nine months ended September 30, 2008 increased $172,781 or 12.8% and $770,238 or 19.6%, respectively, compared to the corresponding prior year periods. These increases are due primarily to one-time incremental professional service fees for Accounting audit services and legal services. Additionally, inflationary shipping costs have had an unfavorable impact for the quarter and year versus prior year. Lastly, incremental labor and fringe expenses for sales and administrative staff have also unfavorably impacted the quarter and year versus prior year. As a percentage of net revenues from winery operations, selling, general and administrative expenses increased to 37.4% and 41.4% for the three and nine months ended September 30, 2008, respectively, as compared to 31.7% and 33.9% for the comparable prior year periods.

Interest Income, Interest Expense

Interest income decreased $18,193 or -100% and decreased $29,111 or -62.9% for the three and nine months ended September 30, 2008, respectively, compared to the comparable prior year periods. Interest expense for the three and nine months ended September 30, 2008 increased $8,323 or 31.3% and decreased $7,394 or -9.0%, respectively, compared to the corresponding prior year periods. The average interest rate paid for the three and nine months ended September 30, 2008 was 6.1% and 6.0%, respectively.

Income Taxes

Income tax expense was $183,170 and $328,255, respectively, for the three and nine months ended September 30, 2008, compared to $248,241 and $581,217, respectively, for the prior year periods. Our estimated tax rate for the three and nine months ended September 30, 2008 and 2007 was 43% and 40% respectively. As a result of taking a tax deduction for exercises of stock options in the year the current tax liability was reduced by $6,798. This benefit increases additional paid in capital in stockholders equity and is reflected on the statement of cash flows as excess tax benefits on stock option exercises.

Net Income and Earnings per Share

As a result of the factors listed above, net income for the three and nine months ended September 30, 2008 was $243,629 and $461,254, respectively compared to net income of $522,738 and $1,022,177 in the comparable prior year periods. Diluted earnings per share were $0.05 and $0.09 for the quarter and year-to date ended September 30, 2008, respectively, compared to $0.10 and $0.20 per diluted share, in the comparable prior year periods.

Liquidity and Capital Resources

At September 30, 2008, we had a working capital balance of $9.2 million and a current ratio of 5.71:1. At December 31, 2007, we had a working capital balance of $9.2 million and a current ratio of 5.91:1. We had a cash balance of $18,776 at September 30, 2008, compared to a cash balance of $1,083,405 at December 31, 2007. The decrease in cash was primarily due to the build-up of inventory required to support 2008 anticipated higher sales volume and capital expenditures for property, plant and equipment.

Total cash used in operating activities in the nine months ended September 30, 2008 was ($633,651) compared to cash provided by operating activities of $1,259,247 for the same period in the prior year. The decrease in cash used in operating activities versus prior year was primarily due to the significant build-up of inventory required to support 2008 anticipated higher sales volume.

Total cash used in investing activities in the nine months ended September 30, 2008 was ($2,223,472), compared to ($485,886) in the prior year period. The increase was mainly due to the acquisition of $1.6 million in real estate parcels to be used for future vineyard development, two new replacement vehicles added for executive staff, an added delivery vehicle for Bacchus Fine Wines, improvements to the Tualatin production facility and racking for the warehouse.

Total cash provided by financing activities in the nine months ended September 30, 2008 was $1,802,494 compared to ($146,207) used in financing activities in the prior year period. Cash provided by financing activities primarily consists of $1.6 million in new long-term debt related to the financing of the real estate acquired for future vineyard development and revolving credit line advances needed to support working capital requirements. This is offset somewhat by cash used to repay long-term debt.

At September 30, 2008, the line of credit balance was $403,485, on a maximum borrowing amount of $2,000,000. We have a loan agreement with Umpqua Bank that contains, among other things, certain restrictive financial covenants with respect to total equity, debt-to-equity and debt coverage that must be maintained by us on a quarterly basis. As of September 30, 2008, we were in compliance with all of the financial covenants.

As of September 30, 2008, we had a total long-term debt balance of $2,596,119, including the portion due in the next year, owed to Farm Credit Services. There was $1.6 million in new long-term debt incurred in the three months ended September 30, 2008 which was used to finance the acquisition of approximately 100 acres of real estate which will be used for future vineyard development. The remaining debt balance represents the debt service with Farm Credit Services which was used to finance our Hospitality Center, invest in new winery equipment to increase our winemaking capacity and complete a larger storage facility.

At September 30, 2008, we owed $53,976 on grape contracts. This amount is owed to a single grape grower, which will be paid as the wine made from those grapes is sold. For the 2008 harvest, there are grape purchase contracts in place with local growers that will be accrued when the grapes are received, typically in October.

We believe that cash flow from operations and funds available under our existing credit facilities will be sufficient to meet our foreseeable short and long term needs.

Segment Reporting

The Company's in-state self-distribution business know as Bacchus Fine Wines sells wholesale purchased wines from other wineries and glassware in addition to Company produced wines. The sale of purchased wines and glassware is a unique characteristic versus the Retail and Out-Of-State sales organizations of the Company and therefore warrants segment discussion. The purchased wine and glassware segment is shown below as Bacchus Distribution. For purposes of segment reporting the produced wines sold by Bacchus are consolidated with Retail and Out-of-State sales and shown below as Produced Wines. Sales, general and administrative expenses are not allocated between operating segments, therefore net income information for the respective segments is not available. This quarter is only the second quarter that specific segment information for purchased wines and non-wine has been disclosed.

The following table outlines the sales, cost of sales and gross profit, for the three and nine month periods ended September 30, 2008 by operating segment:

Three months ended September 30, 2008

                   Bacchus          Produced
                 Distribution         Wine          Total
Net Sales       $    1,157,139    $  2,899,383   $ 4,056,522

Cost of Sales   $      927,960    $  1,147,440   $ 2,075,400

Gross Profit    $      229,179    $  1,751,943   $ 1,981,122

% of sales                19.8 %          60.4 %        48.8 %

Nine months ended September 30, 2008

                   Bacchus        Produced
                Distribution        Wine          Total
Net Sales       $   3,335,587    $ 8,008,592   $ 11,344,179

Cost of Sales   $   2,514,532    $ 3,288,546   $  5,803,078

Gross Profit    $     821,055    $ 4,720,046   $  5,541,101

% of sales               24.6 %         58.9 %         48.8 %

Total inventory for Bacchus Distribution was $2,210,265 of purchased wines and $231,205 of non-wine merchandise at period end September 30, 2008. This compares to produced wine inventory of $5,732,155 and $1,756,369 of non-wine merchandise and work-in-process for the same period.

Item 3