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Quotes & Info
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| MMUS > SEC Filings for MMUS > Form 10-Q on 7-Nov-2008 | All Recent SEC Filings |
7-Nov-2008
Quarterly Report
• Providing music education content developers with a technology-enriched publishing platform that leverages their copyrighted assets while simultaneously increasing the content and value of the SmartMusic library.
• Offering software solutions for engraving and electronically distributing sheet music.
Among our leading products are SmartMusic® learning software for band, jazz
band, orchestra and choir and Finale® music notation software.
The first nine months of 2008 resulted in continued sales growth for
SmartMusic and a slight decline in sales of Finale products. We achieved an
overall increase of approximately 7% in net revenue compared to the first nine
months of 2007. Gross margin percentages were comparable at 85% for both the
first nine months of 2008 and 2007. Operating expenses increased 8% in the first
nine months of 2008, primarily due to increased salaries and benefits related to
increased headcount to support our direct sales initiative and improvements to
systems infrastructure. As a result of the factors mentioned, net income in the
first nine months of 2008 was $11,000, compared to a net income of $161,000 for
the same period last year.
MakeMusic develops and markets two product lines, SmartMusic and Finale
products, that reinforce each other's features and competitiveness. We believe
these innovative products will allow us to continue to achieve positive
operating results. The well-established Finale family of music notation software
products provides a solid base business that generates cash and has a large
customer database. Music notation software is a niche business with limited but
steady growth since only a small percentage of musicians ever notate music.
We believe our greatest growth potential lies with SmartMusic, a
subscription-based product directed toward the very large and constantly
renewing market of teachers and their music students. SmartMusic combines a
software application, a library of thousands of titles and skill-development
exercises and a web service to provide students with a compelling experience and
teachers with a comprehensive solution for music education and assessment.
SmartMusic software enhances and transforms the hours spent practicing by
putting students inside a professional band, orchestra or choir so that they can
hear how the music is supposed to be performed and how their part fits in. This
makes practicing much more fun, causing students to practice longer and more
often. SmartMusic also offers a rich variety of effective practice tools that
make practice time more efficient and productive. The combination of making
practice time more fun and productive leads to rapid student skill-development,
increased student confidence, higher student retention and stronger music
programs.
SmartMusic Impact™ is a web-based service designed to manage student
assignments, grades and recordings while documenting the progress of each
student. This provides music educators and students with exciting new
possibilities to assist in developing strong music programs and complying with
accountability requirements. SmartMusic provides access to an ever increasing
library of band and orchestra literature. Each large ensemble title includes
individual part assignments authored by respected educators, thereby providing
music teachers with a time-saving solution for preparing selections for the next
public performance. SmartMusic Impact enables teachers to easily send
assignments to each of their students. Students complete the assignment on their
home computer provided that they have a SmartMusic subscription, or on a school
computer equipped with SmartMusic. Submitted assignments are automatically
graded and posted in the teacher's Impact Gradebook thereby providing teachers
with the visible means for measuring student achievement.
During the third quarter of 2007, we implemented a direct sales initiative
for SmartMusic. We hired salespeople to focus on school district sales
activities and introduced site licenses offering discounts for volume purchases.
As of September 30, 2008 we had executed 189 site licenses.
As of September 30, 2008, the total number of SmartMusic subscriptions was
98,119, a 30% increase compared to 75,741 subscriptions as of September 30,
2007. We reported 9,165 educator accounts as of September 30, 2008, a 33%
increase over 6,901 educator accounts in the prior year. The number of educators
that had issued a SmartMusic assignment as of September 30, 2008 was 827
compared to 503 in the prior year. The number of Impact teachers, defined as
teachers who are using Impact to deliver and manage student assignments to fifty
students or more, was 247 as of September 30, 2008. This is an annual statistic,
counting only teachers who have issued assignments to 50 or more students during
a school fiscal year. Therefore, this is a gain of 247 Impact teachers during
the quarter as the number of Impact teachers restarts at zero on July 1 of each
year to correspond with the start of the school year. At September 30, 2007 we
reported 159 Impact teachers.
The 33% annual growth rate in educator accounts as of September 30, 2008 has
the potential for sizable growth in student subscriptions. However, this growth
depends upon teachers increasing their utilization of Impact as the means to set
up their classes, enroll students and issue frequent SmartMusic assignments. To
date, there are not
enough teachers that have actively utilized Impact to reflect a significant
growth rate in subscriptions and has contributed to student subscriptions
lagging behind our expectations.
There is evidence, however, that the target business model is emerging. As
stated above, 827, or 9%, of the teachers who have purchased SmartMusic have
utilized Impact and they have 32,156 students receiving SmartMusic assignments.
The total subscriptions associated with these Impact accounts are 30,217.
To accelerate the adoption of this target business model and address the
lower than expected subscription rates, we intend to increase the focus of our
direct sales force on existing SmartMusic teachers that have not yet utilized
Impact in their curriculum, as well as develop a training program to assist
teachers in getting started with SmartMusic and Impact. In addition, our
development efforts will be focused on improving and simplifying the SmartMusic
purchase processes, Impact class set-up, student Impact enrollment and
SmartMusic assignments. The overall objective is to make these processes easy
and intuitive for both teachers and students.
The following table illustrates the net new SmartMusic subscription data for
the quarter July 1, 2008 through September 30, 2008:
3 months
ended
9/30/2008
7/1/2008 New Renewed Subscriptions 9/30/2008 Net New
Subscriptions Subscriptions Subscriptions Ended Subscriptions Subscriptions
95,632 20,347 20,017 37,877 98,119 2,487
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We define renewed subscriptions as those subscriptions that customers
purchase within the two month period after their prior subscription
ended. Because of changes to the start of school from year to year as well as
fluctuations in the date that music teachers implement their curriculum, we
commonly see subscribers that have a delay of up to two months in renewing their
subscription. As a result, we believe that using the above definition of a
renewal more accurately reflects the renewal rate for SmartMusic subscriptions.
We intend to report SmartMusic subscription renewals on a quarterly basis.
Finale product sales declined by $274,000 to $7,542,000 for the first nine
months of 2008, representing a 4% decrease from the comparable period in 2007.
While we continue to see stability in our direct sales of Finale products, sales
through our channel partners lag behind the previous year. We believe this
weakening of sales can be attributed to overall worldwide economic conditions,
and is not due to to loss of market share. Additionally, both Allegro and
SongWriter are in the second year of their release cycle. We anticipate ongoing
weakness until economic conditions improve.
We have achieved positive cash flow from operations for the last four years,
including the most recent year ended December 31, 2007. With increased revenues
and, in particular, the growth in SmartMusic subscriptions, plus improvements in
efficiency over the last few years, we feel that we can continue to achieve
positive operating cash flow on an annual basis in the future. In spite of tight
budgets in the school systems and current economic conditions, we believe that
we can continue annual profitability due to our improvements in operations,
established customer base and partnerships within the music industry and
education providers.
In our Form 10-KSB filed with the Securities and Exchange Commission for the
year ended December 31, 2007, we identified critical accounting policies and
estimates for our business that we are incorporating herein by reference.
3 Months Ended September 30, 9 Months Ended September 30,
Incr Incr
2008 2007 (Decr) % 2008 2007 (Decr) %
(In $ thousands)
Notation revenue $ 3,361 $ 3,514 ($ 153 ) -4 % $ 7,542 $ 7,816 ($ 274 ) -4 %
SmartMusic
revenue 1,133 822 311 38 % 2,874 1,980 894 45 %
Other revenue 271 285 (14 ) -5 % 572 499 73 15 %
Net revenue 4,765 4,621 144 3 % 10,988 10,295 693 7 %
Cost of revenues 726 737 (11 ) -1 % 1,675 1,544 131 8 %
Gross profit 4,039 3,884 155 4 % 9,313 8,751 562 6 %
Percentage of
net sales 85 % 84 % 85 % 85 %
Development
expenses 1,182 1,012 170 17 % 3,466 3,017 449 15 %
Selling and
marketing 1,225 1,054 171 16 % 3,365 3,014 351 12 %
General
administrative 675 815 (140 ) -17 % 2,515 2,642 (127 ) -5 %
Total operating
expense 3,082 2,881 201 7 % 9,346 8,673 673 8 %
Operating income
(loss) 957 1,003 (46 ) 5 % (33 ) 78 (111 ) -142 %
Other income 14 28 (14 ) -50 % 50 85 (35 ) -41 %
Net income
before taxes $ 971 $ 1,031 ($ 60 ) -6 % $ 17 $ 163 ($ 146 ) -90 %
Income tax
provision 0 (1 ) 1 -100 % (6 ) (2 ) (4 ) 200 %
Net income $ 971 $ 1,030 ($ 59 ) -6 % $ 11 $ 161 ($ 150 ) -93 %
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Comparison of the three-month and nine-month periods ended September 30, 2008 to
the three-month and nine-month periods ended September 30, 2007
Net revenue. Revenue increases are primarily due to our increase in
SmartMusic subscriptions and the related sales of accessories. Additionally, we
implemented a SmartMusic subscription price increase in July 2008 where teacher
subscriptions increased from $100 to $130 per year and student subscriptions
increased from $25 to $30 per year. Net revenue increased 3% from $4,621,000 to
$4,765,000 when comparing the three months ended September 30, 2008 and 2007 and
increased by 7% from $10,295,000 to $10,988,000 when comparing the nine months
ended September 30, 2008 and 2007.
Our quarterly revenues are typically seasonal, with the first and second
quarters being historically lower than the third and fourth quarters. This
seasonal pattern is primarily due to timing of the upgrade releases of Finale,
which typically occur in the third quarter; timing of customer purchases of new
SmartMusic subscriptions and accessories, which increase significantly during
the fall back to school period; and school budget cycles, which typically run
from July 1 to September 30. The net revenue by quarter is summarized in the
table below.
2007 2008
Q1 Q2 Q3 Q4 Q1 Q2 Q3
(In $ thousands) (In $ thousands)
Notation revenue $ 2,553 $ 1,748 $ 3,514 $ 3,165 $ 2,556 $ 1,625 $ 3,361
SmartMusic revenue 588 571 822 919 882 859 1,133
Other revenue 130 84 285 201 184 117 271
Net revenue $ 3,271 $ 2,403 $ 4,621 $ 4,285 $ 3,622 $ 2,601 $ 4,765
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Notation revenue decreased by $153,000 to $3,361,000 when comparing the
three-month periods ended September 30, 2008 and 2007 and decreased by $274,000
to $7,542,000 when comparing the nine-month periods ending September 30, 2008
and 2007. Notation revenue decreases are due the decline in our channel sales
due to economic conditions and the release cycle of our products. Notation
revenue for the three and nine months ended September 30, 2007 included the
release of Allegro® 2007 as well as higher sales from the release of Finale
Songwriter™which was released late in 2006. New versions of these products have
historically been released biannually.
SmartMusic revenue increased by $311,000 to $1,133,000 when comparing the
three-month periods ended September 30, 2008 and 2007 and increased by $894,000
to $2,874,000 when comparing the nine-month periods ended September 30, 2008 and
2007. The increase in SmartMusic revenue reflects the continued growth of the
SmartMusic product that was originally launched in 2001 and the SmartMusic
Impact™ product that was released in 2007. We also introduced SmartMusic site
licenses in September 2007 with the intent of encouraging school district
deployments of SmartMusic student subscriptions. The special site license
pricing is two-tiered: Level 1 is 100 or more subscriptions that reduces all
prices by 15%; Level 2 is 500 or more subscriptions that reduces all prices by
25%. Additionally, in 2007, we established a direct sales force focused on
district level sales. As of September 30, 2008, there were 189 site licenses for
SmartMusic with average subscriptions per license as of September 30, 2008 of
115 and average potential total of 187 subscriptions per license.
SmartMusic is sold to schools, students and music organization members on a
subscription basis. Revenue for these subscriptions is recognized over the life
of the subscription which is typically 12 months. Total earned SmartMusic
subscription revenue for the nine months ended September 30, 2008 was
$2,216,000, an increase of $743,000, or 50%, over the nine months ended
September 30, 2007. Total unearned SmartMusic subscription revenue (deferred
revenue) was $1,966,000 as of September 30, 2008, an increase of $599,000, or
44%, over the balance at September 30, 2007. Deferred SmartMusic revenue
represents the future revenue to be recorded on current subscriptions.
SmartMusic has shown sustained growth since its launch. As of September 30,
2008, 9,165 schools have purchased SmartMusic, an increase of 33% over the 6,901
schools that had purchased it as of September 30, 2007. Total SmartMusic
subscriptions as of September 30, 2008 number 98,119, representing a net gain of
22,378, or 30%, over the September 30, 2007 subscription count of 75,741.
In April 2007, we launched SmartMusic Impact, a web-based service that is
designed to manage student assignments, recordings and grades while documenting
the progress of each student. With the release of SmartMusic Impact, we began
tracking teachers that use SmartMusic as well as the number of those teachers
who are using Impact to deliver and manage student assignments to 50 or more
students (Impact teachers). As of September 30, 2008, we had 247 Impact teachers
with an average of 46 student subscriptions per teacher. This is an annual
statistic, counting only teachers who have issued assignments to 50 or more
students during a school fiscal year. Therefore, this is a gain of 247 Impact
teachers during the quarter as the number of Impact teachers restarts at zero on
July 1 of each year to correspond with the start of the school year. At
September 30, 2007 we reported 159 Impact teachers with an average of 44 student
subscriptions per teacher. We believe that not enough teachers have actively
utilized Impact to reflect a significant growth rate in subscriptions as of
September 30, 2008 and we continue to focus specific marketing activities on
SmartMusic and Impact, including development of training materials to facilitate
teachers and students getting started with our products. Additionally we intend
to increase the focus of our direct sales force on existing SmartMusic teachers
that have not yet utilized Impact in their curriculum and anticipate continued
growth in the number of new subscriptions in the future.
Many SmartMusic customers, especially new customers, also purchase
accessories (primarily microphones and foot pedals) that are used with the
software. Revenue for the sales of accessories, included in the SmartMusic
revenue category, for the three months ended September 30, 2008, was $356,000,
which was $70,000, or 24%, greater than revenue of $286,000 for SmartMusic
accessories in the three months ended September 30, 2007. Revenue for the sales
of accessories for the nine months ended September 30, 2008, was $647,000, which
was $143,000, or 28%, greater than revenue of $504,000 for SmartMusic
accessories in the nine months ended September 30, 2007. This increase is due to
the increase in SmartMusic subscribers. Additionally, we increased the standard
price of microphones from $15.00 to $19.95 in January 2008. Because we expect
continuing growth in the number of new SmartMusic subscriptions, we also
anticipate increases in the amount of revenue we receive from the sales of
accessories.
Gross profit. Gross profit in the three-month period ended September 30, 2008
increased by $155,000 to $4,039,000 compared to the three-month period ended
September 30, 2007. The increase in gross profit for the three months ended
September 30, 2008 is a result of the increase in net revenue and increased
gross margin percentages. Gross margin percentages have improved on our notation
products as we have a higher percentage of direct sales and downloads, which
carry a higher sales price and lower product costs. Additionally, our gross
margin percentages on SmartMusic increased due to our subscription and
microphone price increases. Gross margin as a percentage of sales was comparable
at 85% and 84% for the three months ended September 30, 2008 and 2007,
respectively.
Gross profit in the nine-month period ended September 30, 2008 increased by
$562,000 to $9,313,000 compared to the nine-month period ended September 30,
2007. The increase in gross profit for the nine months ended September 30, 2008
is a result of the increase in net revenue partially offset by higher repertoire
development amortization as a result of increased song titles available for
SmartMusic and amortization of capitalized development for SmartMusic Impact,
which was launched in April 2007. Repertoire development costs are accumulated
by title and amortized over a five year period. Repertoire development
amortization as a percentage of SmartMusic revenue was comparable at 11% for the
current nine-month period and 11% for the same nine-month period last year. We
expect amortization related to repertoire development to increase as we continue
to add repertoire to SmartMusic. Gross margin as a percentage of sales was
comparable at 85% for the nine months ended September 30, 2008 and 2007.
Development expense. Development expenses consist primarily of internal
payroll, payments to independent contractors and related expenses for the
development and maintenance of our Finale notation, SmartMusic and SmartMusic
Impact products, as well as SmartMusic repertoire development, business systems
and quality assurance. Development expenses increased 17% to $1,182,000, from
$1,012,000, when comparing the three months ended September 30, 2008 and 2007,
and increased 15% to $3,466,000 when comparing the nine months ended
September 30, 2008 and 2007. Personnel and contract labor costs were higher
during the three-month and nine-month periods ended September 30, 2008 compared
to the same periods in 2007 due to staff increases necessary to achieve
development goals related to simplification of the SmartMusic enrollment and
purchase processes. Additionally, our business systems expenses increased due to
the June 2008 completion of our server co-location project and expansion of our
systems infrastructure to support our anticipated SmartMusic subscription growth
and provide redundancy in our server infrastructure. Net content development
expenditures of $1,384,000 and $404,000 for the nine months ended September 30,
2008 and 2007, respectively, have been capitalized and are being amortized over
their estimated useful life of 5 years. We anticipate increased development
costs as we focus our efforts to improve and simplify the SmartMusic purchase
processes, Impact set-up, SmartMusic assignments and support our expanded
systems infrastructure.
Selling and marketing expense. Selling and marketing expenses primarily
consist of marketing, advertising and promotion expenses, business development
and customer service activities and payroll. Sales and marketing expenses
increased 16% to $1,225,000 in the three-month period ended September 30, 2008,
compared to $1,054,000 for the three-month period ended September 30, 2007, and
increased 12% to $3,365,000 in the nine months ended September 30, 2008 compared
to $3,014,000 for the nine months ended September 30, 2007. The increase in
expenses is primarily due to increased costs related to establishing a direct
sales force, promotional activities including SmartMusic marketing videos and
increased customer support costs as a result of our expanded customer base. We
anticipate sales and marketing expenses to increase throughout 2008 compared to
2007 as we plan to strengthen our sales and marketing efforts for SmartMusic
site licenses, increase our focus on existing SmartMusic educators that have not
yet utilized Impact in their curriculum, establish Impact training materials and
ramp up promotional and public relations activities.
General and administrative expense. General and administrative expenses
consist primarily of payroll and related expenses for executive and
administrative personnel, professional services, facility costs, amortization of
certain intangible assets with finite lives, bad debt and other general
corporate expenses. General and administrative expenses decreased 17% to
$675,000 during the three months ended September 30, 2008, compared to $815,000
for the same period of 2007, and decreased 5% to $2,515,000 during the nine
months ended September 30, 2008, compared to $2,642,000 for the same period of
2007. General and administrative costs decreased primarily as a result of a
decrease to consulting expenses, which was partially offset by increases to
payroll and benefits related expenses. Consulting expenses were higher in 2007
due to Sarbanes Oxley 404 implementation and the adoption of FIN48 which
occurred in the first quarter of 2007.
Operating income (loss). Income from operations decreased $46,000 to $957,000
for the three months ended September 30, 2008 compared to income from operations
of $1,003,000 in the three months ended September 30, 2007. Loss from operations
for the nine months ended September 30, 2008 was $33,000. This is a decrease of
$111,000 when compared to income from operations of $78,000 in the nine months
ended September 30, 2007. The change in operating performance during the three
and nine months ended September 30, 2008, as compared to the same period in
2007, was primarily due to the increased development and selling and marketing
costs noted above, offset in part by the continued strong performance of our
SmartMusic product.
Net income. Net income in the three months ended September 30, 2008 decreased
to $971,000, or $0.21 per basic share and $0.20 per diluted share, compared to
net income of $1,030,000, or $0.25 per basic share and $0.22 per diluted share,
in the three months ended September 30, 2007. Net income in the nine months
ended September 30, 2008 decreased to $11,000, or $0.00 per basic and diluted
share, compared to net income of $161,000, or $0.04 per basic and diluted share,
in the nine months ended September 30, 2007. The decrease in net income during
the three-month and nine-month periods ended September 30, 2008 was mainly due
to the same factors noted above in "Operating income (loss)."
Liquidity and capital resources. Net cash provided by operating activities
was $1,152,000 for the nine months ended September 30, 2008, compared to
$1,101,000 of cash provided by operating activities for the nine months ended
September 30, 2007. The increase in cash provided in the first nine months of
2008 compared to the same period in 2007 is due in part to higher deferred
revenue resulting from increased subscription activity partially offset by lower
net income for the 2008 period.
Net cash used in investing activities was $1,707,000 for the nine months
ended September 30, 2008, versus $682,000 cash used in investing activities for
the comparable period in 2007. The increase is primarily due to the increase in
capitalization of software development, primarily for repertoire development,
and increased investment in our business operating systems as we completed the
server co-location project and expansion of our systems infrastructure to
support our anticipated SmartMusic subscription growth. Our capitalized
repertoire development costs are expected to decrease as we shift our repertoire
development from concert band to orchestra while reducing the total number of
titles being released. Additionally, we intend to reduce external contractor
costs in support of repertoire development and have this work performed
. . .
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