Item 7.01. Regulation FD Disclosure.

On January 10, 2008, The Bon-Ton Stores, Inc. issued a press release announcing its sales for the five-week period ended January 5, 2008 and discussing its earnings guidance for the fiscal year ending February 2, 2008. The full text of the press release is attached hereto as Exhibit 99.1 and is incorporated herein by reference.

The information in this Report, including the exhibit attached hereto, is furnished solely pursuant to Item 7.01 of this Form 8-K. Consequently, it is not deemed "filed" for the purposes of Section 18 of the Securities Exchange Act of 1934, or otherwise subject to the liabilities of that section. It may only be incorporated by reference in another filing under the Exchange Act or Securities Act of 1933 if such subsequent filing specifically references this Form 8-K.

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits

99.1 Press Release issued January 10, 2008 announcing sales for the five-week period ended January 5, 2008 and discussing earnings guidance for the fiscal year ending February 2, 2008.