| Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a beverage company in Latin America. The company produces, distributes, and markets various Coca-Cola trademark beverages primarily under Coca-Cola, Coca-Cola Light, Sprite, Fanta, Fresca, Lift, Senzao, Beat, Delaware Punch, Ciel Mineralizada, Ciel, and Powerade names. It offers various beverage products ranging from juices, nectars, orangeades, vitamin water, hydro-tonics, energy drinks, and isotonic to green tea. The company also produces beer and flavored alcoholic beverages primarily under Carta Blanca, Tecate, Tecate Light, Superior, Sol, Dos Equis Lager, Dos Equis Ambar, Indio, Bohemia, Noche Buena, Kaiser, and Bavaria names. In addition, it operates a chain of convenience stores in Mexico. As of March 31, 2009, it operated 6,542 stores under the trade name, OXXO. The company also engages in the production and distribution of labels, plastic cases, coolers, and commercial refrigeration equipment, as well as the provision of transportation logistics and maintenance services. Fomento Económico Mexicano was founded in 1890 and is headquartered in Monterrey, Mexico. |