Alloy Earnings Conference Call (Q2 2009) Today's Calls 
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Alloy Earnings Conference Call (Q2 2009)
Tue, Sep 8, 2009, 5:00 pm Eastern

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About Alloy (NasdaqGM:ALOY)
Alloy, Inc. provides media and marketing services under the Alloy Media + Marketing name in the United States. Its services provide advertisers the ability to reach youth and non-youth targeted consumer segments through various assets and marketing programs, including interactive, display, direct mail, content production, and educational programming. The company operates in three segments: Promotion, Media, and Placement. The Promotion segment offers event and field marketing, sampling and customer acquisition programs, Internet design, and consumer research services; and collegiate marketing services and merchandise, such as college living essentials, gift packages, diploma frames, student data security, and other merchandise or services for the college market. It also involves in the distribution of product samples in youth and non-youth venues, such as elementary schools, high schools, college campuses, bookstores, dining halls, and student organizations and fitness clubs. The Media segment provides media advertising solutions for marketers targeting the youth market online and offline through company-owned and represented media assets, such as display media boards, Websites, and specialty print assets. This segment also develops and produces original books, television series, and feature films, as well as provides news and public affairs content to teens in secondary schools. The Placement segment provides advertising placement solutions for marketers primarily targeting consumers in the college, multi-cultural, and military markets through a mix of programs incorporating college, military base, and multi-cultural newspapers and traditional broadcast properties. It serves various industries, including consumer goods and electronics, health and beauty, entertainment, financial services, colleges and universities, government, food and beverage, wireless, consumer products, and retail industries. The company was founded in 1996 and is based in New York, New York.


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