| | Call Details | Greenfield Online Investor Meeting Fri,
Feb 8, 2008, 8:30 am Eastern
| | About Greenfield Online, Inc.
(NasdaqGM:SRVY) |
| | Greenfield Online, Inc. provides Internet survey and comparison shopping solutions primarily in North America and Europe. The company provides Internet survey solutions to the marketing research industry. It manages Internet panels, including the Greenfield Online panel in the United States and Canada, as well as the Ciao panels in Europe, and other countries in Asia and Latin America. The company provides comparison shopping services to aggregate and display information on an array of consumer products, such as consumer electronics, motor vehicles, computers, travel services, and telecommunications. It also operates in-language comparison shopping portals in Germany, France, the United Kingdom, Spain, Italy, and the Netherlands. In addition, the company also developed a community of registered members who post reviews on consumer products in order to assist others in making purchasing decisions. Greenfield Onlines products include tracking studies for use by automobile manufacturers to determine advertising awareness and brand usage; conjoint studies for mobile phone carriers to conduct a trade-off analysis of features/functionality; concept testing studies for use by consumer packaged goods companies to present product concepts to consumers; media/audio testing studies to evaluate the persuasiveness and message recall associated with advertising by health and beauty care manufacturers; in-home usage testing studies for the over-the-counter remedy manufacturers that asks consumers to test its products and provide feedback on the Internet; and omnibus studies, which enable several clients to pool sets of questions and receive feedback. Greenfield Online was founded in 1994 and is headquartered in Wilton, Connecticut. |
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