Ford Bets Big on Small Cars
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at BusinessWeek
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Wed Dec 2 The new Fiesta will be the first subcompact Ford has built in North America since the Pinto, and a test of whether it can make money on small cars
India's Next Global Export: Innovation
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at BusinessWeek
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Wed Dec 2 Called jugaad, India's improvisational style of invention focuses on being fast and cheap—attributes just right for these times
Why Experimentation Matters More Than Ever
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at BusinessWeek
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Wed Dec 2 Too often, innovation centers are little more than steel and glass monuments to a company's greatness. Needed: IT with less hubris and smarter thinking
French Telco Upstart Iliad Mulls Move into Mobile
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at BusinessWeek
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Wed Dec 2 Iliad, the pioneering proprietor of France's Free.fr Internet, TV, and phone service, is set to make a bold and risky move into mobile
The FDA May Tighten Rules on Omniscan, a GE MRI Drug
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at BusinessWeek
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Wed Dec 2 An FDA review says MRI imaging drugs that contain gadolinium may be even riskier for kidney patients than it previously believed
How to Build a Social Media Campaign
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at BusinessWeek
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Wed Dec 2 Good marketers see the value of developing a presence where their audience already gathers, whether online or at the shopping mall
Mercedes Ups Its Stake in Formula One
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at BusinessWeek
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Wed Dec 2 The polluting auto sport is suffering from poor image and sponsor defections. But Daimler's Mercedes unit sees a bargain in backing the Brawn GP team
Early Market Testing Can Benefit Health Care
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at BusinessWeek
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Wed Dec 2 Before seeking FDA approval, drug and medical device companies could avoid costly mistakes by seeing if their ideas will fly with patients
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