The Pros and Cons of Co-Branding
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at BusinessWeek
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Fri 10:06 pm ET It can enhance both partnersâEuro”or put a dent in one. Make sure you pick a partner that's a good fit with your company's products, values, and image
GM May Revive Its Popular Pontiac G8
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Fri 6:46 pm ET The muscle car, which was to die along with Pontiac, may get a reprieve under Bob Lutz and called the Chevy Caprice
UBS on Trial: The End of Secret Banking?
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Fri 5:42 pm ET U.S. prosecutors are accusing Swiss giant UBS of helping thousands of American clients evade taxes through offshore bank accounts
GM Gets a Fresh Start
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Fri 3:48 pm ET CEO Henderson promises more management changes and faster decision making as a "new" GM hits the road
A Primer on Equity Investment
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Fri 3:16 pm ET Offering equity in your company can be a complicated business. Seek professional guidance and explore all other alternatives first
Tim Hortons and Cold Stone: Co-Branding Strategies
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Fri 3:16 pm ET A Q&A with Tim Hortons' David Clanachan and Cold Stone Creamery's Dan Beem on the ins and outs of co-branding
Globalization Challenges Facing China Inc.
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at BusinessWeek
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Fri 2:43 pm ET China has been a champ exporter, but the country's growth depends on developing other avenues of business, too
Amgen's Uphill Marketing Battle
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Thu 8:09 am ET Shares of the biotech giant surged on signs its bone-loss treatment is effective, but getting doctors to prescribe the drug will be tough
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